FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike attracted 6.6% more trade visitors than last year's show, which was held in July for the first time and without the traditional show-closing Festival Day.
The 28th edition drew 39,834 trade visitors during the four-day event, up from the 37,379 that attended in 2018. It ended Saturday with 21,240 attending the consumer Festival Day.
More than 1,400 exhibitors had the latest technology on display for more than 60,000 international visitors representing 99 nations from the trade and the general public. As expected e-bikes dominated the show, with many manufacturers unveiling new models with much fanfare.
In addition, the growing popularity with indoor cycling stood out with several new smart trainers and smart bikes debuting, and software giant Zwift manning a booth built around a 30-foot wide by 11-foot tall video screen.
"Eurobike 2019 was an innovation-driven mobility show, where manufacturers from all over the world shined a spotlight on the bike and all its components as a sports vehicle and sought-after mode of transport," said CEO Messe Friedrichshafen Klaus Wellmann in a press release ... "Powered by the particular impact of electrification, it was made very clear in Friedrichshafen that the bike will play an increasingly important role — whether in town or country, for leisure or the daily commute."
The rise of e-bikes has enhanced urban mobility and also led to a rise in cargo bikes. This year's show featured 40 cargo bike exhibitors, double from last year. "Cargo bikes are the 'Yes, we can' in the bicycle industry," said cargo bike expert Arne Behrensen.
Next year's Eurobike again will be held during the same time of year, Sept. 2-5, on the Friedrichshafen exhibition grounds. For more information, go to www.eurobike.com and www.facebook.com/eurobike.tradeshow.
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Festival Day featured the Dirt Jump Contest. Photo courtesy Eurobike Friedrichshafen.
