Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

October 19, 2019
Taichung Bike Week concluded its 15th year on Friday.

TAICHUNG, Taiwan (BRAIN) — Steve Fenton always has said Taichung Bike Week is a three-day show for the industry by the industry. After concluding its 15th annual event on Friday, Fenton said Bike Week delivered again.

Posted in International
October 7, 2019
Stan's No Tubes' new DART Tool will be available later this month.

FRIEDRICHSHAFEN, Germany (BRAIN) — By the end of Eurobike last month, an abused mountain bike tire still held air. A multitude of tubeless tire sidewall and tread punctures were sealed quickly and efficiently with Stan's No Tubes' new DART Tool that will be available later this month.

Posted in Product/Tech
October 6, 2019
REEB Cycles' Jeff Lenosky demonstrating "The Punch" during an Outerbike group ride.

MOAB, Utah (BRAIN) — With a cheeky event title that played off Interbike's indoor setting, Outerbike has now lasted a decade — and officially into the post-Interbike era.

Posted in Industry News
October 6, 2019
Skullcandy's new Vert Wireless Earbuds were a year in development.

MOAB, Utah (BRAIN) — If you're going to listen to music on the bike, Skullcandy wants to make it as safe and efficient as possible.

Posted in Product/Tech
October 2, 2019

MARINA, Calif. (BRAIN) — When Light & Motion saw rising tariffs on the horizon in the U.S.-China trade war, it was as clear as day what had to be done.

Posted in Industry News
September 30, 2019
E-bike battery fires have suspended San Francisco's bike-share service.

SAN FRANCISCO (BRAIN) — The city transit agency is giving Bay Area Motivate until mid-October to have e-bike service restored after battery fires forced the Lyft bike-sharing fleet off the streets.

Posted in Industry News
September 16, 2019

NEW YORK (BRAIN) — In today's world of instant communications, Brett Lang knows the value of prompt customer interaction.

Posted in Retail News
September 9, 2019
The DH7 Derailleur features a locking B-knuckle at the hanger called the Hall Lock.

FRIEDRICHSHAFEN, Germany (BRAIN) — Tektro Racing Products has moved beyond its brake specialty to release a 1x7-speed drivetrain for gravity bikes, which it revealed last week at Eurobike. The drivetrain was the first of several new products on TRP's horizon in the next two years.

Posted in Industry News
September 9, 2019
Bosch displayed an e-cargo bike at Eurobike. Photo courtesy Eurobike Friedrichshafen.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike attracted 6.6% more trade visitors than last year's show, which was held in July for the first time and without the traditional show-closing Festival Day.

Posted in Industry News
September 6, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.

Posted in Industry News