Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

December 4, 2019
Assembled in Chicago by PedalCell, the generator-electronics system produces 15-20 watts to charge USB devices.
The CadenceX is PedalCell's alternative to the classic dynamo generator.

CHICAGO (BRAIN) — When Adam Hokin and Vishaal Mali began designing a bicycle generator, they started from scratch and followed the Apple game plan.

Devise a closed system more powerful and efficient than what's on the market.

Posted in Product/Tech
November 27, 2019
QBP is celebrating Small Business Saturday on its website.

AUSTIN, Texas (BRAIN) — A.J. Camp experienced enough subpar Black Fridays to form an opinion on one of the biggest shopping days of the year.

Posted in Industry News
November 27, 2019
Company will leave Little Rock for the Bentonville area in March.
Allied Cycle Works has a lot invested in the Able gravel bike.

LITTLE ROCK, Ark. (BRAIN) — It's the perfect move in more ways than one.

Allied Cycle Works will relocate all of its manufacturing operations from Little Rock to Rogers, Arkansas, and go online in March. Rogers, about 200 miles northwest of Little Rock, is near the growing bike-tourist Bentonville area.

Posted in Industry News
November 26, 2019
So far, 67 retailers in 26 states — and one in Nigeria — have pledged to join.
Bike Shop Day on Dec. 7 is a way for retailers to embrace the community.

CHICAGO (BRAIN) — With a smaller staff and a colder start to the winter — both in terms of temperature and sales — Cosmic Bikes wanted to simplify its Bike Shop Day festivities this year.

And that singular focus for the day, which is Dec. 7, will benefit Lydia Home Association.

Posted in Industry News
November 22, 2019
Almost a third of local organizers are bike shops.

SANTA FE, N.M. (BRAIN) — Bill Lane succinctly sums up what's involved in organizing the nationwide Cranksgiving food drive. "Managing a movement like this is similar to herding alley cats — albeit charitable alley cats," said Lane, marketing director of distributor BTI.

Posted in Industry News
November 19, 2019
U.S. Forest Service is the subject of a lawsuit.

SACRAMENTO (BRAIN) — A group of trail and forest advocates filed a lawsuit against the U.S. Forest Service for allowing Class 1 e-bikes on non-motorized trails in the Tahoe National Forest without first conducting a public study.

Posted in Industry News
November 5, 2019
Following the release of a sobering bike fatality report, the federal board discussed countermeasures at a hearing Tuesday.
Photo by Ross Sneddon on Unsplash

WASHINGTON (BRAIN) — The National Transportation Safety Board on Tuesday adopted an amendment recommending all 50 states pass laws requiring bicyclists of all ages to wear helmets.

Posted in Industry News
October 28, 2019
A Marin Bikes employee camps out in the office parking lot.

PETALUMA, Calif. (BRAIN) — While 16 wildfires have burned more than 94,000 acres across California this fall, bicycle manufacturing structures have escaped harm so far. But some industry and retail employees have been affected as of Monday.

Posted in Industry News
October 24, 2019
An employee at the Apro Tech Co. works on a damper.

TAICHUNG, Taiwan (BRAIN) — Fritz Jou moves fast, thinks fast, and wastes no time.

He led the TAITRA bike factory tour at his own Fritz Jou Manufacturing (FJM) company on Thursday, and if you got caught staring too long at any one process, you risked getting left behind.

Posted in Industry News
October 23, 2019

TAICHUNG, Taiwan (BRAIN) — Rising e-bike demand and an emphasis on developing drivetrain systems have Tektro/TRP in need of more manufacturing space.

Posted in Industry News