Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

June 17, 2019

TEMECULA, Calif. (BRAIN) — Getting kids ages 3-7 on their own two wheels with their parents has been the goal of StaCyc Inc. since its inception in 2016. Acquired by Harley-Davidson Inc. in March, StaCyc is fast-tracking this rite of passage with a three-pronged strategy.

Posted in Industry News
June 5, 2019

LITTLE ROCK, Ark. (BRAIN) — Coffee and cycling go together as famously as peas and carrots. Doug Zell and Chris St. Peter decided to take it one fancy step farther.

Posted in Retail News
May 31, 2019

DENVER (BRAIN) — Books are not the only resource you can borrow from the Denver Public Library. All branches now have bicycle repair kits available for on-site use.

Posted in Industry News
May 29, 2019

BEIJING (BRAIN) — China is considering restricting the export of rare-earth magnets in response to the trade war with the U.S. A restriction could throw a big wrench into the e-bike market, because the magnets are a critical part of all e-bike motors and China controls much of the world's supply.

Posted in International
May 28, 2019

VANCOUVER, British Columbia (BRAIN) — Norco Bicycles has joined the ever-popular click-and-collect revolution.

Posted in Industry News
May 24, 2019

CHICO, Calif. (BRAIN) — For Paul Component Engineering, the decision was easy.

Turtles over plastic.

The company known for U.S. hand-crafted bicycle components made in an old Texaco warehouse is going as green as a turtle.

Posted in Industry News
May 21, 2019
The One weighs 27.5 pounds and folds in seconds.

ZURICH (BRAIN) — United City Bikes saw the need for a lightweight folding e-bike in the ever-growing electric urban universe, but the response to its solution, The One, even caught the company by surprise.

Posted in Industry News
At 27.5 pounds, The One's three models have raised more than $770,000 through Indiegogo.
May 20, 2019

RIVERSIDE, Calif. (BRAIN) — The U.S. distributor for cycling shoe company Sidi resumed operations Monday after an F-16 fighter jet crashed into a section of its warehouse four days earlier.

Posted in Industry News
May 15, 2019

TEMPE, Ariz. (BRAIN) — State Bicycle Company has classically shifted focus with its latest creation. 

Posted in Product/Tech
May 7, 2019

NILES, Ill. (BRAIN) — Frank Peter Brilando, a designer and engineer with Schwinn Bicycles for four decades and a two-time cycling Olympian, died Sunday in Niles, Illinois.

Posted in Industry News

Pages