Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

January 13, 2021
Bicycle World Texas will replace Mellow Johnny's Bike Shop Austin.

AUSTIN, Texas (BRAIN) — City officials here are recommending that Bicycle World Texas provide bikes to the police department, five months after Mellow Johnny's ended its relationship with the department.

Posted in Industry News
December 21, 2020

LOS ANGELES (BRAIN) — The venture capital conglomerate Rokit Made is entering e-bike manufacturing.

Posted in Industry News
December 4, 2020
Endless Bike Co. direct-mount chainrings.

ASHEVILLE, N.C. (BRAIN) — Shanna Powell considers herself a bicycle unicorn "in cat ears and butterfly wings." She's also something even more rare: a woman entrepreneur in the bicycle industry.

Posted in Industry News
November 25, 2020

CHICAGO (BRAIN) — Bike Shop Day 2020 will take place after all.

Justyna Frank of Cosmic Bikes in Chicago took the organizational reins from event creator Joe Nocella of 718 Cyclery and will mark the event Dec. 5.

Posted in Retail News
November 25, 2020
Boyd and Nicole Johnson.

GREENVILLE, S.C. (BRAIN) — Whether it's an improvement on a simple valve stem nut or a commitment to continue producing rim-brake wheelsets, Boyd Cycling is all about innovation without following the latest fad.

Posted in Industry News
November 5, 2020
The multi-sport e-commerce brand with a growing dealer network will move to a 200,000-square-foot distribution center outside of LA in early 2021.
With bike sales leading the way, Retrospec will expand footprint.

LOS ANGELES (BRAIN) — With product line and revenue growing, it was only a matter of time before Retrospec grew out of its Los Angeles home.

Posted in Retail News
November 2, 2020

GRAND JUNCTION, Colo. (BRAIN) — From serving as home of cycling companies to being amid some of the country’s best road routes and mountain bike trails, Grand Junction is considered by many as a cycling mecca.

Posted in Industry News
October 23, 2020

FORT LAUDERDALE, Fla. (BRAIN) — Sam Nehme might own Broward Motorsports, but he's a mountain biker at heart.

"I've always been on a Specialized, and I really wanted to have the full line (of bikes) and be a full-on store," Nehme said.

Posted in Retail News
October 7, 2020
Swiftmile has installed 200 solar-powered stations in the U.S. and Europe.

SAN CARLOS, Calif. (BRAIN) — Winning a Christmas raffle six years ago changed Colin Roche’s life and quest.

Posted in Industry News
October 7, 2020
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

Posted in Industry News