Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

October 14, 2021

MONTEREY, Calif. (BRAIN) — As a small Tampa, Florida, shop that opened a year ago, Blacklist Bike and Action Sports quickly understood how a tightening supply chain could affect other similar shops.

Posted in Retail News
October 14, 2021

MONTEREY, Calif. (BRAIN) — There was a buzz around the Bimotal booth last Thursday at the Sea Otter Classic, and it wasn't just coming from the revving of converted e-bikes on stands.

Posted in Industry News
October 12, 2021
The Misfit is TASCO MTB's Small Batch offering for October.

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

Posted in Retail News
October 11, 2021
Congressman Jimmy Panetta.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

Posted in Industry News
October 7, 2021
Electronics giant takes another run at selling e-bikes.

RICHFIELD, Minn. — Best Buy's announcement in August that it would enter the e-mobility space is actually a return to the marketplace for the big-box behemoth.

Posted in Industry News
October 6, 2021
Pedego's third-generation battery incorporates a wraparound taillight.

IANGSU, China (BRAIN) — The e-bike industry is amid a tightening battery pack market with many cell suppliers putting manufacturers on allocation, resulting in longer lead times and the potential for higher prices.

Posted in Industry News
October 6, 2021

ASHEVILLE, N.C. (BRAIN) — A shrinking pool of job candidates this summer created another challenge for an industry still navigating a turbulent supply chain.

Posted in Industry News
October 4, 2021

CRANBERRY TOWNSHIP, Pa. (BRAIN) — Dick's Sporting Goods is expanding its reach in the cycling market with its new specialty outdoor concept stores.

Public Lands stores will carry Cannondale mountain bikes and e-bikes. They also will feature a full-service bike repair shop, and sell accessories.

Posted in Retail News
September 24, 2021

COLLEGE PARK, Md. (BRAIN) — Longtime retailer Larry Black told BRAIN that he is turning over College Park Bicycles to another owner. Black also owns Mount Airy Bicycles in Maryland and said he will continue to operate that location for the foreseeable future.

Posted in Retail News
September 16, 2021

WASHINGTON (BRAIN) — While Congress continues to debate the reconciliation bill that includes making e-bikes more affordable and bike commuting safer, two bicycle organizations are asking for the industry's help after the e-bike tax credit was cut in half Wednesday by the House Ways and Means Committee.

Posted in Industry News

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