Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

April 3, 2020

WASHINGTON (BRAIN) — A program authorizing billions of dollars in forgivable small-business loans hit major snags on Friday, after final Treasury Department guidance went out late Thursday combined with application issues to hinder the process.

Posted in Retail News
April 3, 2020
Fox Racing and Smith Optics are also donating goggles.
100% is donating protective eyewear to first-responders and medical personnel.

SAN DIEGO (BRAIN) — Performance eye protection has been a focus of 100% with its lines of sunglasses and goggles.

Until two weeks ago.

Now the focus is clearly necessary eye protection.

Posted in Industry News
April 3, 2020

NEW YORK (BRAIN) — E-bikes and e-scooters officially became legal Thursday night when the state Assembly approved Gov. Andrew Cuomo's bill that was introduced in his executive budget in January.

Posted in Industry News
April 2, 2020
Epic Cycles owner Allan Hightower, right, with mechanic Alonso Gutierrez.

BLACK MOUNTAIN, N.C. (BRAIN) — One North Carolina retailer expressed his thoughts in a letter to his suppliers about how COVID-19 has affected his business, and shared a glimpse with BRAIN about how his 1,600 square-foot downtown location is weathering an economic and humanitarian crisis.

Posted in Retail News
April 2, 2020
PeopleForBikes updated the industry on available resources for employers in a webinar Thursday.

BOULDER, Colo. (BRAIN) — PeopleForBikes updated the bike industry Thursday with some sobering numbers, as well as some more resources for employers.

Last week, a record 6.6 million Americans applied for unemployment. In the past two weeks, it's nearly 10 million.

Posted in Industry News
April 1, 2020
An interactive map detailing retailers' operating status is planned.

PORTLAND, Ore. (BRAIN) — In this time of uncertainty, two companies pooled their resources to help retailers let customers know about their status during the COVID-19 pandemic.

Posted in Retail News
March 26, 2020
Sycamore Cycles says it's doing what's necessary to slow spread of COVID-19.
Sycamore Cycles posted this on its Facebook page.

PISGAH FOREST, N.C. (BRAIN) — Wes Dickson and staff are taking one for the team.

That team being the small Pisgah Forest community they have served at Sycamore Cycles the past two decades.

Posted in Retail News
March 24, 2020
In the meantime, the component maker aids with PPE manufacturing.

ASHEVILLE, N.C. (BRAIN) — When trying to help during the COVID-19 pandemic, the last obstacle a company wants to encounter is red tape. Yet, that's what Industry Nine has in front of it.

Posted in Industry News
March 23, 2020
Kitsbow Cycling Apparel is manufacturing face shields and masks.

OLD FORT, N.C. (BRAIN) — Kitsbow Cycling Apparel told its employees after moving from California that job duties constantly would evolve to reflect an ever-changing product line.

Three months and one pandemic later, have they ever.

Posted in Industry News
March 19, 2020

BOULDER, Colo. (BRAIN)— A typical busy Saturday during the spring will challenge even the most organized bike retailer’s staff.

Posted in Retail News