Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

July 10, 2020
A House subcommittee hears testimony from business owners about ways to improve supply chain resiliency during the COVID-19 pandemic.

WASHINGTON (BRAIN) — As the lone representative of not only the cycling industry but the entire outdoor industry, David Billstrom admitted to feeling some pressure addressing Congress on July 2.

Posted in Industry News
June 4, 2020
Owner Erik Saunders alters retail strategy and enjoys e-commerce surge.
Erik Saunders has rolled with the changes in the past 18 months.

SANTA BARBARA, Calif. (BRAIN) — Erik Saunders structured his small domestic manufacturing business as practical as possible to get established.

It's paying off now in challenging economic times.

Posted in Retail News
June 1, 2020
SRAM was among the bike brands showing support for Black Lives Matter online.

LOS ANGELES (BRAIN) — Some bicycle shops nationwide suffered theft and damage over the weekend in the wake of the George Floyd protests that flared into riots in some cities.

Posted in Retail News
May 29, 2020
Guerrilla Gravity had its best month ever in April.

DENVER (BRAIN) — Guerrilla Gravity has defied the gravity of the current economic state with sales volume and dollars up at a time when the demand for high-end bikes is down.

Posted in Industry News
May 29, 2020
'My staff's health and my customer's safety isn't worth someone's money.'
Customers wait outside University Bicycles in Boulder this week.

HATTIESBURG, Miss. (BRAIN) — With careful consideration of staff and customer health, many bike retailers are wrestling with the safe way to reopen to foot traffic after shelter-in-place orders lift in the wake of COVID-19.

Posted in Retail News
May 28, 2020
Uber sent unwanted e-bikes and e-scooters to a scrap yard.

SAN FRANCISCO (BRAIN) — Uber is under fire from cycling advocates about shipping unwanted e-bikes and e-scooters to a scrap yard amid a bike shortage brought on by the COVID-19 pandemic.

Posted in Industry News
May 20, 2020
BRAIN cover story from last year encourages company 'to do better.'
VAAST Bikes is using 100% recyclable packaging.

MIAMISBURG, Ohio (BRAIN) — Challenge accepted.

Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.

Posted in Industry News
May 13, 2020
Owner has fun with group upset that Vitesse Cycle Shop is considered an essential business.

NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale.

Posted in Retail News
May 7, 2020
USA BMX tracks are gradually reopening in the US.

GILBERT, Ariz. (BRAIN) — Fifteen USA BMX tracks in six states held "soft" reopenings for practice and races last week under state and city social distancing guidelines established during the COVID-19 pandemic.

Posted in Industry News
April 24, 2020
Retailers can begin applying again for small business loans Monday morning.

WASHINGTON, D.C. (BRAIN) — The Small Business Administration officially received an additional $310 billion in funds to restart its two loan programs that ran out of money last week.

Posted in Industry News

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