Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

March 15, 2020
The internet age has helped bike thieves organize networks to sell stolen goods from retailers quickly and efficiently.
 Sports Garage Cycling experienced a smash and grab last year.

VANCOUVER, British Columbia (BRAIN) — A bike store manager was injured a year ago in Chino, California, trying to stop two men stealing a bike, and it’s the type of story that makes Vancouver detective Rob Brunt wince.

Posted in Retail News
March 12, 2020
The worsening of COVID-19 has some shop owners in the hardest hit areas wondering what's next.

SYOSSET, N.Y. (BRAIN) — Italy shutting down all non-essential businesses this week in an attempt to slow the spread of COVID-19 got the attention of Howard Chung.

Chung, owner of The Bicycle Planet in Long Island, told BRAIN on Thursday about a customer he helped in the morning who is from Milan.

Posted in Retail News
March 12, 2020
Kitsbow Cycling Apparel held its Old Fort opening in December.

OLD FORT, N.C. (BRAIN) — A year ago, Kitsbow Cycling Apparel committed to a goal of eventually manufacturing all clothes domestically. To help achieve that, Kitsbow relocated from Petaluma, California, to Old Fort in December.

Posted in Industry News
March 11, 2020

BOULDER, Colo. (BRAIN) — PeopleForBikes entered 2020 with momentum toward eventually getting universal e-bike legislation passed in every state.

Posted in Industry News
March 10, 2020

ASHEVILLE, N.C. (BRAIN) — The Peak Content Summit, a content marketing and strategy conference, is scheduled to start Wednesday despite the rash of industry show postponements because of the growing COVID-19 threat.

Posted in Industry News
March 9, 2020
A hypodermic needle similar to this one was inside a flat tire.

OAKLAND, Calif. (BRAIN) — With a background as an EMT, Greg Archer knew immediately.

Posted in Retail News
March 5, 2020
NBDA President Brandee Lepak.

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association once hosted its popular Super Seminars annually at Interbike, focusing on topics like industry research, market trends and retail best practices.

Posted in Industry News
March 3, 2020
REI's flagship Seattle location.

KENT, Wash. (BRAIN) — Two REI Co-op office employees possibly were exposed to the COVID-19 virus on Monday, and the outdoor giant, based in Seattle, closed three office campuses for deep cleaning. 

Posted in Retail News
February 21, 2020
Detroit will put together Nishiki Colorado mountain bikes
A wheel is built at the Detroit Bikes factory.

DETROIT (BRAIN) — Tariffs on Chinese bike imports made the partnership of Detroit Bikes and Dick's Sporting Goods inevitable. And it might lead to more retailers collaborating with the Motor City bicycle company.

Posted in Retail News
February 20, 2020
Ben Serotta will have steel and aluminum models available in March.

BALLSTON SPA, N.Y. (BRAIN) — After spending the past six years traveling the world as a bike designer and supply-chain consultant, Ben Serotta will relaunch his iconic bike brand this spring.

Posted in Retail News