Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

April 8, 2022
Enduro Bearings brand ambassador and mechanic Dan Large holds his bearing clinic on Thursday.

MONTEREY, Calif. (BRAIN) — Let's talk tech, bearings specifically, with somebody who spent his childhood testing the structural limits of BMX bikes.

Posted in Product/Tech
April 8, 2022
Woom bikes CEO Mathias Ihlenfeld.

MONTEREY, Calif. (BRAIN) — Woom bikes celebrates a return to in-person events this year after the COVID-19 outbreak with the March announcement it signed a three-year sponsorship agreement to be the official kids bike manufacturer of the Sea Otter Classic.

Posted in Industry News
April 7, 2022

MONTEREY, Calif. (BRAIN) — Chris Caughman created the online bike auction platform Crank Farm during the pandemic, a time when he got out on the bike and read a lot about cycling.

Posted in Industry News
March 29, 2022
Cycles of Life in Leadville, Colorado, needs to find the right mechanic/service manager and will include a free house to rent.
Leadville's Harrison Avenue. Getty image.

LEADVILLE, Colo. (BRAIN) — Filling openings for mechanics has become more challenging than ever in the past two years with the country's workforce amid career reshuffling that started during the COVID-19 pandemic.

Posted in Retail News
March 4, 2022
So far, more than 800 retailers are participating.

BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.

Posted in Industry News
February 18, 2022

PORTLAND, Ore. (BRAIN) — According to Bryan Hance, it's common in this environmentally conscious and cycling-friendly city for families to trade their vehicle for e-bikes. But if those e-bikes are stolen, it has a chilling effect on the city's bicycling culture.

Posted in Industry News
February 18, 2022

LOUISVILLE, Colo. (BRAIN) — Because it deals exclusively with pre-owned bikes, e-commerce seller The Pro's Closet remains up to date on the latest bike theft trends. But even it was taken aback by the uncovering of a Mexican Facebook Marketplace seller's stolen bike enterprise.

Posted in Industry News
February 18, 2022

CHICAGO (BRAIN) — When a smash-and-grab or individual theft occurs with its registered bikes, Bike Index recommends first filing a police report, but co-founder Bryan Hance and Executive Director Craig Dalton said relying exclusively on law enforcement for recovery often isn't enough.

Posted in Industry News
February 18, 2022
Mexican stolen bike study raises bike registration group's stature.

CHICAGO (BRAIN) — Bike Index began nearly a decade ago with a modest goal: registering bikes into a database to increase the chances of recovery if stolen. It completed its eighth year in 2021 by accomplishing something bigger.

Posted in Industry News
January 31, 2022

ASHEVILLE, N.C. (BRAIN) — A fraudulent website is offering products from Cane Creek Cycling Components, Wolf Tooth Components, and Whisky Parts Co. at discounted prices.

Posted in Industry News

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