Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

September 17, 2020
Jeff McGuane

IRVINE, Calif. (BRAIN) — Jeff McGuane’s credentials fit Fox Racing like a pair of its gloves. From president of Cycling Sports Group to U.S. general manager at Specialized Bicycles, McGuane’s 26-year industry career seems perfectly tailored for someone wanting to restyle the iconic apparel brand upon his arrival as CEO last year.

Posted in Industry News
September 10, 2020
Black Ox tire sealant contains carbon fiber strands.

OXFORD, N.C. (BRAIN) — A company with expertise in speciality coatings containing carbon, quartz, and ceramic fibers certainly would seem to have the ideal background to formulate an effective tire sealant.

Posted in Product/Tech
August 28, 2020

AUSTIN, Texas (BRAIN) — Mellow Johnny's Bike Shop will provide bikes and services to the Austin Police Department until the city awards another contract, which is expected "sometime before or shortly after the beginning of the new calendar year."

Posted in Retail News
August 14, 2020

ASBURY PARK, N.J. (BRAIN) — Elizabeth Giaquinto was the industry's first female outside rep and has been serving Bianchi for the last 32 years in the New York and New Jersey area.

Posted in Industry News
August 12, 2020
The summer of pre-love.

HATTIESBURG, Miss. (BRAIN) — This could be shaping up as the summer of pre-love — that is, sales of “pre-loved” bicycles, as retailer James Moore likes to call them.

Posted in Retail News
August 11, 2020
Now it's up to the cities.

SAN FRANCISCO (BRAIN) — The 2020 bike boom is expanding into the micromobility sector with share-bike and share-scooter interest and ridership growing after cities reopened following COVID-19 restrictions.

Posted in Industry News
August 6, 2020
Citing crowd-control concerns, the Austin location cancels police contract.

AUSTIN, Texas (BRAIN) — Mellow Johnny’s Bike Shop Austin no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters.

Posted in Retail News
July 16, 2020
Chad Burnett

COLORADO SPRINGS, Colo. (BRAIN) — The Colorado Springs Police Department released body camera footage of its confrontation with a former Colorado Cyclist product line manager who died while in custody on May 24.

Posted in Retail News
July 15, 2020
The Great American Outdoors Act goes before the House next week.

WASHINGTON (BRAIN) — The way Dave Wiens sees it, the Great American Outdoors Act could be the last chance to secure more trail funding for years to come.

Posted in Industry News
July 10, 2020
A House subcommittee hears testimony from business owners about ways to improve supply chain resiliency during the COVID-19 pandemic.

WASHINGTON (BRAIN) — As the lone representative of not only the cycling industry but the entire outdoor industry, David Billstrom admitted to feeling some pressure addressing Congress on July 2.

Posted in Industry News