Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

March 16, 2021
Hardtail, gravel and all-road models represent major shift from full-suspension.
The Turner Cyclosys.

MURRIETA, Calif. (BRAIN) — After “chasing the carbon dream” the past decade, Dave Turner said it’s time to return to his cycling roots.

Posted in Product/Tech
March 8, 2021
BLM employees speak out in an anonymous survey conducted by the Public Employees for Environmental Responsibility.

SILVER SPRING, Md. (BRAIN) — The Bureau of Land Management was plagued by increasing extremism, retaliation and employee intimidation, and political influence during the Trump Administration, according to a Public Employees for Environmental Responsibility anonymous survey of current and former employees.

Posted in Industry News
March 3, 2021
UPDATED with the full video of Buttigieg's remarks and interview at the National Bike Summit.
The new DOT secretary tells the LAB there will be "a lot of energy coming from my office and my team to help move things along." But he didn't specifically list any initiatives.
Posted in Industry News
February 19, 2021

BLOOMINGTON, Minn. (BRAIN) — Of all the outdoor sports market segments, the cycling industry has been and remains the most difficult to diversify, said the woman who started the Outdoor CEO Diversity Pledge. But she's not giving up.

Posted in Industry News
February 17, 2021
BildaBike building dealer network with large inventory of bikes.
Daniel Einhorn says the timing is right to expand into B2B market.

CHARLESTON, S.C. — Daniel Einhorn always knew there was a better way to do business in the bicycle industry. As a self-proclaimed outsider out of college, he owned a large retail bike store for the past decade and learned some harsh truths.

Posted in Industry News
January 26, 2021
Bridger features a removable outer shell to cater to different riding conditions and sports.
The Bridger helmet will have an MSRP of $195.

BOSTON (BRAIN) — "Adaptability" is a buzzword that's become as much a part of the bicycle industry as "game-changer." Still, it's a bit rare when you can call a helmet adaptable.

Posted in Product/Tech
January 25, 2021

CHARLOTTE, N.C. (BRAIN) — After catering to runners for nearly 20 years, it was inevitable that sock manufacturer Feetures would enter the cycling sphere. After all, a lot of Feetures consumers enjoy both sports, with many asking for cycling-specific line.

Posted in Industry News
January 13, 2021
Bicycle World Texas will replace Mellow Johnny's Bike Shop Austin.

AUSTIN, Texas (BRAIN) — City officials here are recommending that Bicycle World Texas provide bikes to the police department, five months after Mellow Johnny's ended its relationship with the department.

Posted in Industry News
December 21, 2020

LOS ANGELES (BRAIN) — The venture capital conglomerate Rokit Made is entering e-bike manufacturing.

Posted in Industry News
December 4, 2020
Endless Bike Co. direct-mount chainrings.

ASHEVILLE, N.C. (BRAIN) — Shanna Powell considers herself a bicycle unicorn "in cat ears and butterfly wings." She's also something even more rare: a woman entrepreneur in the bicycle industry.

Posted in Industry News