Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

June 23, 2021

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Posted in Retail News
June 11, 2021
But we need to be on guard.
Getty Image

ASHBURN, Va. (BRAIN) — Ransomware attacks that shut down operations at a major oil pipeline in May and the world's largest meat processor in June refocused the nation's attention on the importance of cybersecurity. Less known nationally, four bicycle companies also have been targeted in the past year.

Posted in Industry News
June 9, 2021

TEMPE, Ariz. (BRAIN) — Domenic's 2 Wheelers, an area landmark bike shop for 41 years, will close this month.

Posted in Retail News
June 4, 2021
Vvolt Alpha.

PORTLAND, Ore. (BRAIN) — The potential of e-bikes didn't initially resonate with Kyle Ranson.

"I'm embarrassed to say I was one of those cyclists who said about e-bikes, 'That's cheating,'" said Ranson, a longtime cyclist.

Posted in Industry News
May 26, 2021
Photo credit: First Due Photography

MONROEVILLE, Pa. (BRAIN) — A four-alarm fire destroyed Pro Bike + Run's entire inventory of bikes and accessories at its Monroeville location Tuesday and closed the store indefinitely.

No employees or customers were injured in the afternoon fire.

Posted in Retail News
May 14, 2021
Specialized's union with Redwood Materials generates attention.
Specialized Turbo SC battery.

FORT MYERS, Fla. (BRAIN) — In late March, Ed Benjamin completed a report on e-bike import numbers for 2020. The eCycleElectric senior managing director expected to find 130-150 importers. The number was closer to 400.

Posted in Industry News
May 12, 2021
Smart Tire also will target road, gravel, and mountain bike applications with the guidance of Felt Bicycles.

CLEVELAND (BRAIN) — The Smart Tire Company announced in March plans to manufacture an airless bike tire in partnership with NASA, and while the space-age tie-in grabbed the headlines initially, it’s Smart Tire’s partnership with micromobility company Spin and Felt Bicycles that might have a more lasting impact.

Posted in Industry News
April 27, 2021
Mobile phone carrier senior director of operations David Dentry takes over.

WHEAT RIDGE, Colo. (BRAIN) — When Ron Kiefel began looking for a buyer for Wheat Ridge Cyclery, he made it known he wouldn't sell to a bike brand, according to General Manager Steve Heal. Kiefel wanted to maintain the family dynamic that's been the hallmark of his successful business.

Posted in Retail News
April 23, 2021

FORT WAYNE, Ind. (BRAIN) — Recon Power Bikes started on the principle that to create the right e-bike for law enforcement, having the proper background is paramount.

Posted in Industry News
April 13, 2021

PHILADELPHIA (BRAIN) — After 26 years in the industry, Drew Guldalian has figured out what he does best. So while many suppliers zig toward the direct-to-consumer route, Guldalian and Engin Cycles zags toward retail outlets to sell his components.

Posted in Retail News