Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

September 25, 2025

HICKORY, N.C. (BRAIN) — DeFeet has a new custom sock program with no minimum orders with retailers allowed to order as few or as many as they like with a custom logo.

Posted in Product/Tech
September 18, 2025

ATHENS, Greece (BRAIN) — At least 500 containers filled with e-bikes were among those seized by the European Public Prosecutor's Office for allegedly importing Chinese goods into the EU market and evading customs duties and value-added taxes. Six people were charged.

Posted in Industry News
September 3, 2025
Mary T. Boyle.

WASHINGTON (BRAIN) — Twenty-seven members of Congress filed a brief to an appeals court to support reinstating the three Consumer Product Safety Commission members who were fired by President Trump after objecting to staff firings.

Posted in Industry News
August 6, 2025

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is calling on manufacturers, distributors, and retailers to adopt UL standards for e-bikes, lithium-ion batteries, and other e-mobility devices.

Posted in Industry News
July 29, 2025

WESTLAKE VILLAGE, Calif. (BRAIN) — Fax machines and flip phones are yesterday's technology to most, but for those still using them, there's comfort in their familiarity. John Quintana understands. He spent several years focusing on upgrading one of this industry's oldest and most overlooked standards: Presta and Schrader inflation valves and the pump heads that affix to them.

Posted in Industry News
July 1, 2025
Owners of the cranks also would receive an extra two-years' warranty.

SANTA ANA, Calif. (BRAIN) — Retailers would get more tools and training to process Shimano's Hollowtech II crank recall, and consumers would get an extra two years of warranty coverage under a proposed settlement.

Posted in Recalls
June 30, 2025
Mayor Eric Adams wants a 15 mph speed limit for e-bikes, e-scooters.

NEW YORK (BRAIN) — The 2026 city budget approved last week includes creating the Department of Sustainable Delivery within the Department of Transportation to regulate e-bikes and comes a few weeks after Mayor Eric Adams said he is implementing a new 15 mph speed limit for e-bikes and e-scooters.

Posted in Industry News
June 26, 2025

WASHINGTON (BRAIN) — Legislation introduced Wednesday through the Senate budget reconciliation bill would sell an estimated 1.2 million acres of public lands currently managed by the Bureau of Land Management; it could come to a vote this week.

Posted in Industry News
June 20, 2025

ASHEVILLE, N.C. (BRAIN) — Sports nutrition e-commerce brand Fuel Goods Inc. announced earlier this month a $1.7 million investment in a fully integrated facility here that it said will create 47 new jobs in the next five years.

Posted in Retail News
June 10, 2025

ASHEVILLE, N.C. (BRAIN) — Industry Nine announced Tuesday that it acquired British Columbia-based We Are One Composites, which has been its source for hand-laid carbon fiber rims for the past five years.

Posted in Industry News

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