Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

March 7, 2024
The Haro Saguaro.

Unlike many in the industry, Haro Bikes has been busy expanding instead of contracting, brand officials told BRAIN at Taipei Cycle this week.

Posted in Industry News
March 6, 2024
Photo from this year's show courtesy of Taipei Cycle.

TAIPEI, Taiwan (BRAIN) — Crazy. The right thing to do. A reckoning. Those were some of the initial feelings from industry professionals who spoke to BRAIN at Taipei Cycle on Wednesday.

Posted in Industry News
March 5, 2024

TAIPEI, Taiwan (BRAIN) — Taipei Cycle presented its 12th annual d&i awards Tuesday with seven products earning Gold status, but with sustainability an emerging topic in the industry and at the news conference, perhaps the most intriguing was the Green Prize winner.

Posted in Industry News
March 2, 2024

TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with 950 exhibitors — 100 more than last year when the island reopened to unrestricted international travel — spread over 3,500 booths.

Posted in Industry News
February 20, 2024
GT Managing Director Jason Schiers.

ALISO VIEJO, Calif. (BRAIN) — GT Bicycles is amid a transformation back to its IBD and off-road roots, the company says, and longtime industry pro Jason Schiers has had a lot to say about it.

Posted in Industry News
February 12, 2024

NEWBURY PARK, Calif. (BRAIN) — Giant Group will sell bikes through about 25 specialty stores owned by Dick's Sporting Goods, including House of Sport, Public Lands, and Moosejaw locations.

Posted in Retail News
February 12, 2024

BOULDER, Colo. (BRAIN) — PeopleForBikes will shut down the Ride Spot mobile app after nearly five years on Feb. 29 to devote resources to its infrastructure project and advocating for better policy.

Posted in Industry News
January 5, 2024
Olive Manufacturing Group facility.

GREENVILLE, S.C. (BRAIN) — After producing alloy rims about 15 minutes away from the Boyd Cycling facility since May, Boyd Johnson is convinced that U.S. domestic manufacturing is gaining momentum as 2024 begins.

Posted in Industry News
December 28, 2023

MADISON, Wis. (BRAIN) — Saris Infrastructure has sold more than one million bike parking solutions and is currently working with Washington, D.C., to reimagine the city's infrastructure, providing nearly 2,000 bike docks so far, with more to come.

Posted in Industry News
December 12, 2023
The industry has called for de minimis reform to keep low-quality e-bikes and batteries out of the country.

WASHINGTON (BRAIN) — A House committee looking at economic and security issues with China released a bipartisan report Tuesday detailing 150 policy recommendations, including reducing the de minimis threshold for imports from foreign adversaries and strengthening Customs and Border Protection.

Posted in Industry News