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Will the Mini Boom last? Human Powered Solutions plans study to find out

Published May 21, 2020

THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year. The company is a research and consulting business founded in 2018 by industry veterans Mike Fritz, Jay Townley and Brad Hughes. 

Human Powered Solutions is working with Sports Marketing Surveys to conduct the surveys. Results will be available as a subscription for a total cost of $10,489. The companies say a typical cost for a company to conduct consumer research like this would be over $100,000.

The research will track and quantify the impact of COVID-19 in the reshaping of American consumer bicycle buying and riding habits, now and in the future.

"We are including the probable waves of economic stimulus affecting American consumer bicycle buying and use between the second quarter of 2020 and the second quarter of 2021. The focus of the three waves of the study is to determine the actual attitudes and intentions of consumers either actively participating or returning to cycling relative to new bicycles, e-bikes, used bicycles and e-bikes, bike share usage and indoor cycling," said Hughes, the managing director of Human Powered Solutions.

Townley, the "Resident Futurist" at Human Powered Solutions, added, "...right now some bicycle industry executives and managers are predicting a second bike boom as sales of new and used bicycles, e-bikes and indoor trainers are off the charts and demand for service work is at all-time highs – with more Americans riding bicycles some cities have turned streets over to bicycling and walking only!

"However, retail inventories are being depleted and the supply chain is essentially disrupted or broken. There is a high probability that new bicycles will be in short supply and many models and brands will be out of stock for an extended period," Townley said.

For more information visit or call Brad Hughes at 805-901-9772.

Topics associated with this article: Coronavirus

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