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Cateye America ends dealer-direct sales

Published July 14, 2020

BOULDER, Colo. (BRAIN) — Cateye America is ending dealer-direct sales and focusing on sales through its U.S. distributors, JBI Importers and QBP.

The company will end dealer-direct sales July 31. It is maintaining its U.S. headquarters in Boulder to focus on customer service to distributors, retailers and consumers, MAP policy management, global marketing and market research.

"Cateye is deeply committed to the speciality bike dealer," Doug Brown, the president of Cateye America, said in a press release Tuesday. "We believe these trusted and strengthened partnerships with JBI and QBP and our renewed focus will ensure an even more efficient and effective level of service for our retailers around the country."

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Topics associated with this article: Distributor news

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