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Eurobike sets September dates for 2021

Published December 7, 2020

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike, which did not hold a 2020 show because of COVID-19 concerns, has announced that its 2021 show will be Sept. 1-4 at its traditional venue at the Messe Friedrichshafen. It will be the show's 29th edition.

Eurobike also said it will work with the retailer association BICO to hold a B2B and media show July 24-26 in Frankfurt. 

“Covid-19 has turned the international bike industry and its events upside down this year. Despite the current imponderables and differing requirements from industry players regarding format, timing and target group, we are delighted to announce our plans for next year that include an even wider range of participation options. With our new EUROBIKE 2021 concept, we are making it possible to plan ahead with certainty and creating target group-specific, secure meeting points for an international audience,” said Klaus Wellmann, the CEO of Messe Friedrichshafen.

At the September event, the first two days (Wednesday and Thursday, Sept. 1-2) will be open to trade visitors only. The third day will be open to both trade visitors and consumers. The final day, Saturday, is a public day that includes festival events, demonstrations, races and test rides. On Tuesday, Aug. 31, Eurobike will host an industry summit with live and digital events for media, institutions, associations and politicians.

“We’ve scheduled Eurobike 2021 at its familiar point in the industry calendar and are responding to the strong call from many customers to strengthen the appeal to end consumers. The combination of international B2B platform and end-consumer festival paves the way for a successful EUROBIKE with its USP as an international meeting point with a wide range of manufacturers and products, plus a unique atmosphere,” said the head of Eurobike, Stefan Reisinger. “Our scheduling offers constant planning security during and after corona time. And due to our show dates later in the year, greater participation opportunities for our global customers are to be expected.”

The July event in Frankfurt, called “EUROBICO – Order & Preview Show.” will be held at the city's trade fair grounds. BICO third-party vendors, selected complete bike manufacturers and specialist retailers from Germany, Austria and Switzerland and trade journalists will meet at the start of the 2022 order season and to see the latest innovations from the coming model year.

“By combining a retail/order fair and a media event, we’re offering a completely new trade show platform at exactly the right time for complete bike manufacturers and specialist retailers. We have deliberately limited the number of exhibitors and visitors to give us the greatest possible chance of going ahead with regard to Corona and to have more manageable visitor numbers, principally from German-speaking countries,” said Reisinger.

Exhibitor registration for Eurobike opens Dec. 14. More information on EUROBICO will be released in January. More information:

Topics associated with this article: Eurobike

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