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E-bike brand, Super73, hauls in $20 million investment

Published February 17, 2021

IRVINE, Calif. (BRAIN) — Super73, which sells high-powered, fat-tired throttle e-bikes online, has closed on a $20 million investment round from Volition Capital, a Boston equity firm. The funding comes two weeks after Rad Power Bikes announced a $150 million investment.

Super73 was founded in 2016 with a Kickstarter campaign. It is based in Irvine, California, with European headquarters in Amsterdam. 

"We have always known that there was something special at Super73. It wasn't just about creating a fun electric bike, it was about building a gateway to unlimited adventure and cultivating a true community. Volition Capital not only saw that same vision but believed in it. Together, we now have a real opportunity to take Super73 to the next level and help redefine the electric vehicle industry," said Legrand Crewse, the CEO of Super73.

Super73 has been as successful on social media as in sales. It often promotes collaborations with various celebrities and well-known organizations such as the French soccer club Paris Saint-Germain, Japanese streetwear brand NEIGHBORHOOD, and motorcycle designer Roland Sands. The brand has more than 430,000 followers across its content channels.

Larry Cheng, the managing partner of Volition Capital, said, "Super73 has all the ingredients to become a great consumer brand – fanatical customers, insatiable demand for its products, and a distinctive design philosophy. ... It is one of the fastest-growing companies we've ever invested in, and are poised to build a great new American brand as it leads the e-bike market for years to come."

Topics associated with this article: Electric bike

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