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PR Lotion maker Amp Human merges with Momentous nutrition company

Published June 29, 2021

PARK CITY, Utah (BRAIN) — Amp Human, manufacturer of PR Lotion, is planning a merger with Momentous, a performance nutrition company.

Both companies will introduce new products under the Momentous brand name, the companies said. Amp Human is based in Park City, while Momentous is based in Jackson Hole, Wyoming.

Amp Human's PR Lotion uses a transdermal form of bicarb, which is said to allow athletes to train harder and recover faster. Both brands are backed by venture capital. 

"This merger marks a pivotal moment in the future of human performance," said Amp Human's Co-Founder and CEO Jeff Byers. "Both Amp Human and Momentous have proven an ability to win at the top of sport, with incredible access and traction through best-in-class products. Our vision to build a human performance company that better serves the needs of athletes in a personalized system will be stronger together, we can't wait to serve our customers' needs in an unrivaled way."

Momentous Founder & CEO, Matt Wan said, "The journey so far with Momentous has been incredible, but the partnership with Amp Human has the potential to create a step-change in our growth. Together we are positioned to build the future of personalized human performance for athletes at all levels." Wan will be stepping into the role of Chief Product Officer as a result of the merger.

"I am thrilled to be leading product innovation moving forward in the joint company as this is where my true passion lies. It was clear from my first meetings with the Amp team that we had a shared vision for the space and a desire to look at all aspects of human performance, not just sports nutrition, to serve the full needs of consumers with a unique system-based approach."

The combined company said it is already working on 10 new product innovations due to launch this year. Both brands are sold to the running, cycling, triathlon and functional fitness communities, including a combined sell into 200-plus professional and D1 college athletic teams.

Both companies have attracted an impressive list of athlete investors including climbing star Alex Honnold, adventure photographer Jimmy Chin, Tour de France champion Geraint Thomas and NFL defensive lineman Ndamukong Suh. The companies said the merger will also allow for continued product innovation efforts with the U.S. military, where Amp Human has won $1.6 million in government innovation awards to date.

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Topics associated with this article: Mergers, Acquisitions & Investments

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