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Saris Cycling Group acquired by C+A Global at bankruptcy auction

Published October 12, 2022

MADISON, Wis. (BRAIN) — C+A Global acquired Saris Cycling Group at a bankruptcy auction and will rename the brand Saris Equipment.

Based in Edison, New Jersey, C+A Global is a worldwide manufacturer and online retailer of consumer products and electronics. Saris is a longtime manufacturer of bike racks, trainers, storage racks and public bike systems and infrastructure.

According to a news release, "by leveraging its impressive manufacturing and sales background, C+A Global plans to breathe new life into the Wisconsin-based brand, starting with updating product lines."

C+A Global has purchased and redeveloped manufacturing companies, including Zink Technologies, which is behind ZINK Zero-Ink photo paper. Acquired seven years ago, Zink has partnered with some of the largest names in the photography industry under C+A Global direction, including HP, Kodak, and Canon.

"We are thrilled to add Saris to our always-expanding portfolio of brands," said Chaim Piekarski, C+A Global CEO. "C+A Global is perfectly positioned to build on this brand based on our successful experience of understanding and selling products that consumers want. Re-energizing Saris and maintaining its relationships are our highest priority, and we're looking forward to having Saris successfully operating with fresh product lines as soon as possible."

In addition to acquisitions, C+A Global focuses on the design, manufacturing, and sale of a variety of consumer products. It has developed product lines that include Kodak photo printers, Ivation dehumidifiers, Lyxpro audio equipment, Sunny & Fun outdoor toys, and Arf Pets products. This has given C+A Global a presence on direct-to-consumer third-party sales platforms Amazon, Walmart, Target, Wayfair, and Chewy.

Saris announced in June that it was re-organizing under Wisconsin's Chapter 128, a voluntary debt consolidation program operated through the state's circuit court system.

Founder Chris Fortune said the company was the victim of the "COVID whiplash," which left it with excess inventory, especially of trainers, when the market dried up this spring.

Topics associated with this article: Mergers, Acquisitions & Investments

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