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Pashley Cycles names Smallwood new CEO

Published June 3, 2024

STRATFORD-UPON-AVON, United Kingdom (BRAIN) — Pashley Cycles named Andy Smallwood its new CEO, replacing Adrian Williams, who remains chairman of the brand.

Smallwood previously was Ribble Cycles' CEO and before that was Boardman Bikes' managing director.

"I feel very fortunate to have the opportunity to work with Adrian and the Pashley team, leading this historic British cycling brand into the future, and I can't wait to get started," Smallwood said. "The essence of the business is very well positioned and aligned to the core environmental, cultural, and social factors driving the long-term growth in cycling. The future is very exciting for Pashley."

Manufacturing bikes since 1926, Pashley Cycles is beginning a search for a North American manufacturing partner, Williams said.

Last year, it invested in the sustainable transportation market by starting a crowdfunding campaign to help support product development in e-cargo delivery bikes, electric assist leisure bikes, and bike-share products. It has raised 687,714 euros ($749,745) from 242 investors, exceeding its 500,004 euro target.

Andy Smallwood, left, and Adrian Williams.

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