FRANKFURT (BRAIN) — Eurobike will be shortened next year with the consumer festival being reduced to one day to reduce costs. The Fairnamic GmbH’s trade show organization made the announcement, saying it’s reacting to the changing global bike industry and offering a more compact and cost-effective event.
The extra day on Sunday was added in 2022 in conjunction with Eurobike’s relocation from Friedrichshafen to Frankfurt. The trade show’s three-day B2B-focused gathering will continue.
“We are aware of the current challenges in the industry and take these very seriously,” said Fairnamic Managing Director Stefan Reisinger. “Cost pressure is high everywhere, and with the shortened duration, adjusted participation conditions and fairly calculated all-inclusive participation formats, we offer the industry the opportunity to position Eurobike sustainably together as a strong innovation and highlight platform. …”
Last month’s 33rd Eurobike experienced a 10.9% decline in trade visitors from 2024 with 31,270 attending. It attracted 30,420 enthusiasts, which was down 8.1% from the previous year.
Also part of the realignment, Eurobike is developing new participation formats for complete-bike brands to participate “at a reasonable cost,” according to the Eurobike announcement. “This will also enable those market players to re-enter the market who had recently refrained from participating as exhibitors.”
Last month’s show included about 1,500 exhibitors; in 2024, organizers said the show had 1,800 exhibitors. Major brands missing included the large German distributor ZEG, SRAM, DT Swiss, PON.Bike, and Campagnolo.
The participation formats will be supplemented by the strengthening of specialist retail participation, organizers said. This invitation system for retailers from Germany and Europe — formerly known as “Retail First” — will be reactivated. In the future, manufacturers will be able to target and invite their most important specialist retailers to the trade fair for free.
Organizers previously announced they will produce a separate show devoted to light electric vehicles for the first time next year. The new show will be called Mobifuture and held on the same dates and same location as Eurobike (June 24-27, 2026, at the Messe Frankfurt).
