LONG BEACH, Calif. (BRAIN) — Zwift purchased real routes online platform Rouvy in an acquisition labeled as a strategic cooperation in which each will maintain independent operations. Terms of the deal were not disclosed.
Both platforms will feature different roadmaps and subscription packages. Zwift also announced that its Zwift Ready smart trainers and Zwift Ride smart frames now will work with Rouvy. Further updates are planned over the coming months.
"This is a major moment for both Zwift and Rouvy," said Eric Min, Zwift co-founder and CEO. "We have a huge amount of respect for what Rouvy has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences. Rouvy's differentiated experience is proof we can be stronger together, and I'm excited to see how this deal will accelerate our mission to make more people, more active, more often."
Rouvy's platform features thousands of real roads and partnerships with organizations including IRONMAN, Life Time Grand Prix, Lidl-Trek and Visma | Lease a Bike. It also features real-world training, from structured workouts to race routes. While also featuring training options, Zwift leans more into gaming technology and online racing opportunities in backdrops like London, New York, Paris, and its own Watopia.
"This is a strong validation of what we've built with our team and community, connecting indoor and outdoor training through real routes," said Petr Samek, Rouvy CEO and founder. "Rouvy will continue to be the Rouvy you all know and love, with the same team and the same focus on helping riders achieve their cycling goals. For our community, this means we'll keep building the experience you know, supporting your training all year round. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality."
Last July, Rouvy acquired competitor Bkool for an undisclosed amount. It's the second indoor app Rouvy purchased in 2025 following the acquisition of FulGaz from the IRONMAN Group in January.
