Interbike

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Wednesday that additional key brands have committed to Interbike Marketweek including Haibike, Jamis Bicycles, Look Cycle USA, Eddy Merckx and Yuba Bicycles, which will be exhibiting at one or more of the week’s events in Reno-Tahoe.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

LAGUNA HILLS, Calif. (BRAIN) — Their friendly faces have welcomed readers at Bicycle Retailer's booth at Interbike for many years. Terry and Irene Moyes, who served in various roles at the publication, including circulation and sales, are retiring from the magazine, where they've worked since its launch in 1992.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the initial wave of content and schedule for the IBD Summit at Interbike, the retail education track at the Interbike show this fall.