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The dynamic duo from the UK, Terry and Irene Moyes, retires from BRAIN after 27 years

Published May 3, 2018

LAGUNA HILLS, Calif. (BRAIN) — Their friendly faces have welcomed readers at Bicycle Retailer's booth at Interbike for many years. Terry and Irene Moyes, who served in various roles at the publication, including circulation and sales, are retiring from the magazine, where they've worked since its launch in 1992.

Terry Moyes was recruited by then-editor Marc Sani while both were at the ski industry's annual trade show, SIA, in Las Vegas. At the time, the magazine had established a small office in Santa Fe, New Mexico, and Sani was working as a freelancer for Ski Show Daily. The Moyes subsequently moved from Waitsfield, Vermont, to Santa Fe.

Moyes joined BRAIN as vice president and general manager and was responsible for the magazine's advertising sales and marketing. He also was one of the original investors who helped jump-start the magazine then operating on a shoestring budget. His wife, Irene, started selling the magazine's Marketplace advertising section from their home's dining room table.

Terry Moyes later was named publisher after the untimely death of Bill Tanler, who died at age 68 from a heart attack. Tanler, who had the original idea for launching a new trade magazine in the bicycle industry, co-founded BRAIN with Sani.

Moyes held the role as publisher until the magazine moved to Southern California in 2000. As Sani took on the publisher's role, Moyes continued to manage circulation from Santa Fe and Irene continued to sell Marketplace. At trade shows, the two would share duties in the BRAIN booth, gently urging retailers to renew their subscriptions and politely fielding a nonstop flow of questions, compliments and complaints about the magazine while the editorial and advertising staff roamed the halls.

Sani said recruiting Terry in the early days of the magazine's launch was the most important decision that he and Tanler made. "Without Terry's extensive publishing background, his ability to work with the magazine's editors and to supply them with the tools and travel budget so necessary at the time, it's unlikely the magazine would have survived in what was then a competitive trade publishing environment," Sani said.

At the time of BRAIN's launch, the industry had three trade magazines: Bicycle Dealer Showcase, Bicycle Business Journal and American Bicyclist.

Moyes brought years of experience to BRAIN as the former publisher of Popular Science and as an experienced manager in the Times-Mirror group. "He brought a steady hand to the finances and advertising sales," Sani said, an area where he and Tanler were weakest.

"Having spent a quarter century working with the professionals at the magazine and in an industry where we have made many friends, Irene and I face this life transition with mixed emotions," said Terry Moyes. "We wish the magazine continued success and everyone involved the very best."

Circulation duties will be handled by production manager Ron Bertola and publisher Megan Tompkins going forward. The magazine's field reps will take over sales of Marketplace ads starting with the June 1 issue. Subscription changes and inquiries can be emailed to Bertola at

Irene and Terry at the BRAIN show booth.
Topics associated with this article: Media/Publishing, BRAIN News, Interbike

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