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Finish Line adds to pro road team sponsor list

Published January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Orica-GreenEDGE is an Australia-based team that includes Christian Meier, Matt Goss and Daryl Impey. Trek Factory Racing is the new name of the former RadioShack-Leopard-Trek squad. Its roster includes Fabian Cancellara, the Schleck brothers and Jens Voigt.

"Top-level teams are always looking for an advantage over their competition and both Trek Factory Racing and Orica-GreenEDGE recognize the contribution Finish Line's professional cycling lubricants can make to their teams," said Hank Krause, president of Finish Line. "With a wide range of condition specific lubricants and related maintenance products, we know we are helping our sponsored teams maximize the mechanical efficiency of their bikes. Even a small competitive edge can make a big difference at this level of cycling."


Topics associated with this article: Racing & Sponsorship

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