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Crankbrothers being distributed by Lusty Industries in Australia

Published January 11, 2016

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has a new distributor within Australia: Lusty Industries Pty Ltd. 

Lusty Industries started distributing the brand's pedals, wheels, tools, pumps and components on Jan. 1. Bike Sportz Imports Pty Ltd. will continue to distribute Crankbrothers pedals in Australia.

"The new distribution setup is motivated by the highly dynamic and fast-evolving situation of the market," Crankbrothers stated. "Given the market situation, Crankbrothers is convinced that the new distribution setup will provide the best support to its network of dealers and provide the best service for its consumers."

Based in Newcastle, Australia, Lusty works with more than 1,900 dealers across the country. More information at

Topics associated with this article: Distributor news

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