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Eurobike takes 'active role' in Taichung Bike Week

Published April 7, 2016

TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.

The seventh edition of  Taichung Bike Week will be Oct. 18-21 this year. Eurobike is working with TBW to provide attendees with a new "matchmaking tool."  The matchmaking tool will enable exhibitors and visitors to show off what they have to offer and what they are interested in before the event starts. Using their accounts, they will be able to make appointments and receive contact suggestions customized to fit their profile.

"Taichung is considered the Silicon Valley of the international bicycle industry," said Eurobike's Stefan Reisinger. "With Taichung Bike Week, the metropolis in central Taiwan has a high-level OEM platform for negotiations between project managers of renowned bike brands and the supplier industry. This format has grown steadily over the past ten years and, as an important partner of the global bicycle industry, we would now like to make a contribution to help generate new momentum and to ensure that these developments continue."

Taichung Bike Week expects more than 400 exhibitors and about 2,500 buyers. The involvement of Eurobike means that the 2016 event will offer OEMs an additional presentation platform in a fourth hotel.

Steve Fenton, organizer of Taichung Bike Week and CEO of Pro-Lite, said, "Taichung Bike Week is reaching its limits with its existing concept. It is a great achievement to now draw upon the Eurobike's support and expertise to make the format more successful without losing charm or relevance in the process. Product managers come to Taichung Bike Week often under pressure to complete specifications for the new model year and the utilization of that time is paramount."

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Topics associated with this article: Eurobike, Taichung Bike Week

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