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Peter Sagan to continue with Specialized on German team

Published August 1, 2016

MORGAN HILL, Calif. (BRAIN) — World Champion Peter Sagan will continue racing on a Specialized as he moves to the German team BORA–hansgrohe for 2017. The team is making the step up from UCI Pro Continental status to World Tour status next season. Specialized has signed a three-year agreement with the team to supply bikes, helmets, shoes, tires, and Roval wheels.

"The team's signing of Peter Sagan is a real show of force and demonstration of their expectations for the years ahead," said Slate Olson, Chief Marketing Officer of Specialized. 

The company said Sagan's jump to the team was "made possible in large part by Specialized's support and alignment with Bora-Hansgrohe."

Sagan also plans to race mountain bikes this year and in coming seasons and will be on a Specialized bike for that discipline as well.

Mike Sinyard, Specialized's founder and CEO, said, "Peter is a very special athlete, not only because of his great charisma and desire to use his platform in cycling to raise awareness for larger issues of the world, but also because he simply loves to ride his bike; from road racing, to cross-country, to fun riding on the Turbo Levo pedal-assist, Peter does it all. Everyone at Specialized shares Peter's love of all-things-cycling and we could not be more honored to continue our partnership with him, into the future."


Topics associated with this article: Racing & Sponsorship

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