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Muc-Off claims 32 percent annual growth

Published October 26, 2016

POOLE, United Kingdom (BRAIN) — Muc-Off is claiming its sales grew 32 percent in the last year, on the strength of an expanded product line, international sales growth and sponsorship of major pro cyclists including Team Sky, British Cycling and Trek Factory Racing.

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The family-owned company did not release actual sales figures.

Alex Trimnell, Muc-Off's CEO, said, "This has been a fantastic year for us, particularly given the uncertainty surrounding Brexit. We're now present in over 70 territories around the world, including the U.S. and Japan, but we feel as if we're only just getting started. The global demand for our core product range is strong, which in turn fuels an aggressive product development roadmap. We expect 2017 to be an even bigger year for us, with significant progress made in many key markets."

Last month, the company hired its first dedicated U.S. account manager to oversee all sales and marketing activities for the brand. It also named Hawley its exclusive U.S. distributor. Muc-Off has also made new additions to its marketing, operations and finance departments. 

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