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POC names new CEO

Published December 16, 2016

STOCKHOLM (BRAIN) — POC has appointed broadcast media executive Jonas Sjögren to become its new CEO, starting Feb. 1.


Sjögren, who has more than 15 years' experience in the TV and media industry, said: "Getting the opportunity to lead POC, a global company synonymous with safety, innovation and forward thinking, is incredibly exciting. As a Swede I have watched POC's journey and international growth over the last 10 years and I am looking forward to supporting the mission and increasing its global presence in snow sport and bike markets."

Sjögren has been CEO for multiple Swedish TV channels, where he has been responsible for all the activities of the channels. In his previous position, as the CEO for Discovery Networks Sweden he has been responsible for leading and supporting 200 employees and controlling financial activities.

Since October 2015, POC has been part of the Dainese group, an Investcorp portfolio company. Dainese group's CEO, Cristiano Silei, said: "I am pleased to welcome Jonas to POC and I am looking forward to working with him. The potential for POC is clear and by bringing together our expertise, innovation and technology I am convinced that we can continue to grow strongly and make a very positive impact. On behalf of the whole group I would also like to thank Federico Minoli for his contribution and leadership during his period as interim CEO. Federico will return to his role as chairman of the board for POC and Dainese."


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