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Larm to distribute FFWD Wheels in Italy

Published March 6, 2017

ZWOLLE, Netherlands (BRAIN) — The Italian distributor Larm is now carrying FFWD's product line. 

"We felt that our portfolio was missing a high-quality wheels brand, namely the perfect complement to the other big names we have in distribution. That's why we decided to use our expertise to launch this brand and make it available to the public through the best shops," the distributor said in a release.

Larm began carrying the Dutch-made wheels on March 1. 

"Larm's mission will be to implement the best distribution channel for FFWD, making its products available to as many users as possible and not to a narrow elite," the company said. 

FFWD said it "believes that Larm is the right company to build the brand further." 

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