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Dorel Sports shows international distributors its 2018 model lines

Published March 21, 2017

TAICHUNG, Taiwan (BRAIN) — Dorel Sports is presenting its 2018 model year product line to international distributors at Dorel's International Sales Show here this week. The company is showing upcoming products from Cannondale, GT, Fabric, SUGOI, and Sombrio to its distributors from the Latin America, Europe, Middle East, Africa, and Asia Pacific regions.

"Partnering with our 123 distributors across 80 countries enables Dorel Sports to bring our brands and the love of riding to cyclists all over the world," said Jeff Weiss, Dorel Sports' senior vice president of international sales. "Our annual model year product preview show in Taichung provides us with the opportunity to engage with our distributors to show them what we have planned for the year and get their feedback on it."

Over a two-day period, attendees participated in presentations by product and marketing representatives from the Dorel Sports portfolio showcasing new product platforms, technologies and innovations, the company said.

 

Jeff Weiss addressing the audience during the keynote.

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