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Giro partners with Fabric to produce a Grinduro event in the UK

Published March 21, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July.

The event, open to 400 riders, will be held on the Isle of Arran in Scotland. 

"We're proud to be a presenting sponsor of Grinduro and to help bring this unique event to Scotland," said Neil Cousins, global marketing manager for Fabric, a Dorel Sports brand. "Grinduro fits perfectly with the Fabric philosophy: riding is all about how much fun you have and what could be better than a festival weekend riding the best all-road adventure the UK has to offer and celebrating with a well-earned beer or a scotch at the end?"

Grinduro is a combination of gravel road race and mountain bike-style enduro: one long loop of pavement, gravel, and dirt, where finishing times are based on four timed segments (each roughly five-to-seven minutes). Grinduro is also a festival with as much emphasis on the fun as the ride. It includes "excellent food, an impressive display of art and incredible handmade bikes, live music, camping, and a festival atmosphere," organizers said.

"The interest in our first two Grinduro events in Quincy, California, was overwhelming, and we're looking forward to returning there on October 7. But given the international interest, especially from our many friends in the UK, we knew we needed to take Grinduro abroad," said Amanda Schaper, Giro's marketing manager. "We connected with Fabric and the event organizing team behind legendary UK event The Dirty Reiver, and the idea of Scotland came up. The Isle of Arran will provide an ideal setting, particularly with a performance from Scottish band The Van T's."

Registration for Grinduro UK in Arran is open now at Registration for Grinduro California in Quincy, will open in mid-April.

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