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American Classic names Scheepers sales manager for Europe

Published May 1, 2017

TAMPA, Fla. (BRAIN) — American Classic has hired Xavier Scheepers as its sales manager for Europe. He will be responsible for consumer-facing marketing initiatives, brand development, and educating distributors, dealers and riders on the American Classic brand with an eye toward the changing needs of its customers.


Scheepers is an engineer, marketer and avid cyclist with 15 years of experience. He is fluent in English, Dutch and German.

"I am pleased to be working with one of the cycling industry's most iconic brands in its 35th-anniversary year. It is an opportunity to blend my business and cycling experience with a brand that shares these passions. It is the start of a new chapter for American Classic and I am ready to begin work with this talented team of people," Scheepers said.

American Classic founder Bill Shook said, "Xavier understands at an organic level the demands of the rider, the equipment and the sales channel. He has a natural ability to communicate the American Classic brand story with clarity."

Scheepers can be contacted at

Topics associated with this article: Sales Reps

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