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Dorel Sports to host MY 2018 Mongoose show for European distributors

Published June 15, 2017

MADISON, Wis. (BRAIN) — Dorel Sports will host international distributors from approximately 15 European countries from June 26-29 to unveil the 2018 Mongoose line at its offices in Basel, Switzerland.

More than 30 new Mongoose bikes will be on display ranging from BMX to mountain. Mongoose will also introduce the Guide as part of the growing category of bikes designed for cross-country adventures and pack riding.

"Mongoose is a global brand sold in 37 countries around the world. At Dorel Sports, our international distributors are an important part of this success," said Jeff Weiss, senior vice president of international sales at Dorel Sports. "Hosting our key distributors from Europe gives us the opportunity to walk them through the product so that they can touch and feel it and make sure they are bringing a fully educated view and the best options back to their riders."

Milissa Rick, senior director of marketing, will also be on hand to present current and upcoming Mongoose marketing strategies and initiatives.

"Our marketing strategy is a powerful combination of multiple efforts that include a comprehensive PR and digital initiative along with our athletes that help bring the brand and product to life," Rick said. "We have an array of products in different regions, which support the accessibility of the brand, from freestyle and free expression on BMX and mountain to the inclusion of athletes at all levels. We're excited to share all we have planned for model year 2018."


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