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Accell Group to appoint Ton Anbeek as its next CEO and chairman

Published July 14, 2017

HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V.'s Supervisory Board intends to appoint Ton Anbeek as the company's next CEO and board chairman.


Anbeek is the permanent replacement for longtime CEO and chairman Rene Takens, who announced in February that he was retiringHielke Sybesma, Accell's CFO, has served as interim CEO since April.

Anbeek will take over as CEO on Nov. 1. He is currently CEO of Beter Bed Holding N.V.

Ab Pasman, chairman of Accell's supervisory board, said, "We are very pleased that we have found Ton Anbeek willing to join Accell Group as its new CEO. Ton Anbeek has experience in the field of marketing, sales, retail and omni-channel e-commerce. His experience combined with his personal integrity and leadership style make him very suitable to head Accell Group."

Anbeek studied Business Administration at Rotterdam's Erasmus University and Organisational Psychology at Utrecht University. He started his professional career in 1987 at Unilever, where he held various positions in marketing and sales at various operating companies in the Netherlands and abroad.In early 2007, he joined Koninklijke Auping B.V. in Deventer as the company's general director. In early 2010, he was appointed CEO of Beter Bed Holding N.V.

Accell Group's best known bike brands are Haibike (Germany), Winora (Germany), Batavus (Netherlands), Sparta (Netherlands), Koga (Netherlands), Lapierre (France), Ghost (Germany), Raleigh and Diamondback (UK, U.S., Canada), Tunturi (Finland), Atala (Italy), Redline (U.S.), Loekie (Netherlands) and XLC (international). 

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