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SRAM makes Asian OE and AM sales changes

Published October 4, 2017

CHICAGO (BRAIN) — SRAM has shifted to dedicated sales channels for its aftermarket and OE businesses and has made several staff changes as a result.


Ian Young has added Asia to his existing responsibilities for European AM Sales. Young and his family have relocated from the UK to Taichung, Taiwan, and will be based there for the next several years. Ian Wang, based in Shenkang, Taiwan, will shift his responsibility to focus ao AM sales, reporting Ian Young.

Billy Yu will focus on OE customers as SRAM's Asian sales director. His responsibilities include selling efforts to regional bike brands, but with increased efforts in technical training and demand planning at key assembly factories. He will also manage the Taiwan customer service team. Elbert Cho has been promoted to OE account manager, reporting to Yu.

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