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Lezyne adds distributors in Russia and Iceland

Published November 30, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne products are now being distributed by Velocenter in Russia and Pukinn in Iceland. Both companies are the exclusive Lezyne distributors in their countries.

Velocenter has been in business for 20 years. "We have great experience and knowledge of the Russian bicycle market, we have created a network of more than 40 reliable dealers, trained personnel, a bike store, two equipped warehouses, financial resources, reliable logistic and a customs clearance system. We are excited to begin business with Lezyne," said Tatiana Bogdanova, Velocenter's deputy director of purchasing.

Pukinn was founded in 2000 as a distributor in the motocross industry. It then went into the street clothing/accessories market in 2006. Three years ago it added a cycling division. Family owned, Pukinn began operations in a small basement and has now grown to three import and retail stores.

"By bringing in Lezyne we're adding a strong and respected range of high-quality cycling products to our distribution and retail company, " said Íris Ösp, graphic designer at Pukinn.

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