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Felt Bicycles open new European office in Munich, makes personnel changes

Published January 16, 2018

MUNICH, Germany (BRAIN) — Felt Bicycles has moved its European office from the company's former location in Edewecht, Germany, to a new facility in Munich. This move was part of the company's plan to align the Rossignol and Felt working locations to the same building in Munich following the purchase of Felt Bicycles by Groupe Rossignol in spring 2017. The new Munich office will be the brand's headquarters for all sales and marketing activities in Europe. Along with this move, Felt Bicycles has also announced some personnel changes to the organization's European sales and marketing teams.

Albert Baques Arus will be responsible for Belgium, Finland, France, Italy, the Netherlands, Portugal, Russia, Scandinavia, Spain and Switzerland. He can be reached at

Florian Schön will be responsible for Croatia, the Czech Republic, Germany, Luxembourg, Romania, Slovenia, the U.K., Ukraine and Turkey. He can be reached at

Simone Hansen will be responsible for operations for Felt's new location in Munich. She can be reached at

There have also been some changes in the responsibilities for existing personnel.

Martin Ohliger now takes care of all things related to warranty and will continue to be responsible for communications. Marc Schmiedtke and Heiko Böhle will be leaving Felt Bicycles at the end of January to pursue new opportunities. "Felt Bicycles cannot thank them enough for the incredible work they have produced and wishes them all the best for their futures," the company said in a statement.

Lars Hjort remains Felt's European sales and operations manager, while Andreas Lieberherr will head up Felt's European demo program responsibilities and event organization.


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