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Giant plans virtual rides to honor founder King Liu

Published May 2, 2018

NEWBURY PARK, Calif. (BRAIN) — Giant is holding several virtual rides to honor founder King Liu May 4-6. The company has been holding an annual ride led by Liu, now 84, in Taiwan for 10 years. This year, riders from all corners of the world can join in on Zwift.

Every year Giant and its sister brand Liv honor King. This year's event include group rides, online photo contests, prizes including special Ride Like King jerseys, and a grand prize giveaway of a premium Giant or Liv road bike.

The main event on Zwift is May 4, at 8:15 p.m. Taipei time and will be live-streamed worldwide. This 30-minute event will be structured as a "group workout" so all riders stay together.

Participants can access a Giant Propel Advanced SL Disc 0 or Liv Langma Advanced SL 0, along with the Ride Like King kit, during the ride. They also have the opportunity to win prizes from Giant and Liv, including the grand prize of a Giant Propel Advanced SL Disc 0 or Liv Langma Advanced SL 0, along with a certificate signed by King. Ten riders will also be selected to win a limited-edition Ride Like King jersey signed by King.

Participants can register at:

Ride Like King Zwift Event Series | Ride Like King Main Event with King Liu.  

In addition to the main event from Taiwan, four other Zwift rides will be hosted in various regions across the world. These include:

  • May 4 at 5 p.m. PDT: hosted by Giant and Liv USA/Canada
  • May 5 at 12 p.m. (noon) CEST: hosted by Giant Germany
  • May 5 at 1:30 p.m. CEST: hosted by Liv Germany
  • May 6 at 7 p.m. AEST: hosted by Giant and Liv Australia

One Zwifter at each of the regional events will win a limited edition Ride Like King jersey.

Beyond the Zwift events, Giant is also encouraging riders worldwide to get out and ride on May 4-6 and share their rides on social media with the #RideLikeKing tag.


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