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Bkool sells hardware business, to focus on cycling simulator software

Published November 5, 2019

MADRID (BRAIN) —Trainer and software brand Bkool has sold its hardware rights to a fellow Spanish indoor training company, Versa design, which markets the Zycle brand of trainers. Versa will rebrand the BKool trainers under the Zycle brand while BKool focuses on its cycling simulation software business. 

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"This decision means that Bkool will have the ability to focus on what has been and still is the most important part of their business, their cycling simulator. With almost 100,000 active users last year and with more than 250,000 users in total, the Bkool simulator is a platform with cyclists from all over the world, who upload content and participate in a wide range of virtual events," the company said. 

Versa Design has been Bkool's supplier in the industrial and electronic development of both trainers and smart bikes. 

"For Bkool, this agreement is essential for us, as it allows us to focus on the development of the best cycling simulator in the market," said Wences Sevillano, Bkool's CEO. "Each day we have more users who use other brands' trainers in our simulator. Our future as a company is to offer the best simulation experience, no matter what trainer you may have. And this agreement allows us to put all our effort into it, developing the best digital product for every cyclist."

Juan Ramón Vadillo, the founder of Versa Design, said, "We are excited about this new stage for our company. Through Zycle, we will not only provide continuity to the range of existing products, but we will strengthen it with new technological products, maintaining compatibility with Bkool and strengthening support with other simulators. We will apply our industrial capacity to achieve the technical excellence of the product and thus satisfy today's increasingly demanding customer."

Topics associated with this article: Mergers & Acquisitions

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