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Pon Bike acquires Urban Arrow

Published November 19, 2019

AMSTERDAM (BRAIN) — Pon.Bike, which owns Cervélo, Santa Cruz, Gazelle, and other brands, has acquired Urban Arrow, a Dutch electric cargo brand.

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Known in the U.S. for its upscale cargo bikes, Urban Arrow also produces electric cargo bikes for the business market, where it provides cargo bikes for last-mile urban deliveries.

Urban Arrow was founded in Amsterdam by Jorrit Kreek and Gerald van Weel and has been in business for ten years.

"Urban Arrow is a fantastic answer with a range of different types of cargo bikes," said Marc Bakker, the CEO of Pon.Bike. "Urban Arrow is a great addition to our portfolio of premium bicycle brands and sustainable concepts," Bakker said.

Pon said Urban Arrow will operate independently within Pon.Bike. The companies did not release a purchase price. Pon.Bike is part of Pon Holdings, a Dutch company active in many industries, including the mobility segment.

Topics associated with this article: Electric bike, Mergers & Acquisitions

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