Mergers, Acquisitions & Investments

Posted May 26, 2021

ANOKA, Minn. (BRAIN) — Vista Outdoor, the parent of Bell, Giro, Blackburn, CamelBak and other outdoor brands, has acquired QuietKat, an e-bike brand from Colorado best known for making a Jeep-branded e-bike

Posted May 24, 2021

FRANKFURT, Germany (BRAIN) — Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals.

Posted May 14, 2021
Wisequity V Fund bought Vittoria Group last July. Selle Royal owns Brooks, Crank Brothers, Fizik, and other brands.

POZZOLEONE, Italy (BRAIN) — Selle Royal S.p.A., — which produces and markets saddles and accessories under the Selle Royal, Fizik, Crank Brothers, Brooks and PedalEd brands — has received a major investment from the Wisequity V Fund. The fund has acquired a one-third share in the company.

Posted May 13, 2021

SAN FRANCISCO (BRAIN) — TSG Consumer Partners, which acquired a share of the hydration brand Nuun in 2017, has agreed to sell it to Nestlé Health Science. Terms of the transaction were not disclosed.

Posted May 6, 2021
UPDATED with more details

OLDENZAAL, Netherlands (BRAIN) — A. Dugast, a Dutch brand famous for its handmade cyclocross tubular tires, is joining the Vittoria Group, the company announced Tuesday. 

Posted April 29, 2021
Tobias and Annette Hild. SQLab photo.

Boards & More is a leading kiteboarding, windsurfing, wingfoil, and stand-up paddling supplier that also owns Ion, a mountain bike apparel brand. SQLab makes saddles, shoe insoles, grips and handlebars.

Posted April 28, 2021

LONDON (BRAIN) — Discovery Inc.’s Play Sports Group is making an investment in Enduro Sports Organisation, which operates the Enduro World Series and the E-Enduro World Series. The company said the investment will accelerate the expansion of EWS events and create live and on-demand content.

Posted April 27, 2021
Mobile phone carrier senior director of operations David Dentry takes over.

WHEAT RIDGE, Colo. (BRAIN) — When Ron Kiefel began looking for a buyer for Wheat Ridge Cyclery, he made it known he wouldn't sell to a bike brand, according to General Manager Steve Heal. Kiefel wanted to maintain the family dynamic that's been the hallmark of his successful business.

Posted April 15, 2021

BOULDER, Colo. (BRAIN) — Outside has acquired Cairn, a Bend, Ore.-based business that sells curated outdoor goods to consumers on a subscription basis.

Posted April 13, 2021

BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.

Posted April 12, 2021

WALNUT CREEK, Calif. (BRAIN) — R&A Cycles acquired Zealot Cycleworks and closed Zealot's San Ramon, California, storefront on April 7.

Posted April 9, 2021
G-Form Pro-X3 Elbow Guards.

PROVIDENCE, R.I. (BRAIN) — Holding company Eldridge Industries announced on Friday that it acquired protective gear company G-Form and intends to expand the product line.

Posted April 7, 2021

FORT WAYNE, Ind. (BRAIN) — The owners of Summit City Bicycles & Fitness have announced the sale of their business to Trek Bicycle.

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