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New Clif Bar flavor is first with sustainable cocoa

Published June 28, 2013

EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging. The Clif Bar line now includes 17 flavors. 

Sierra Trail Mix has crunchy peanuts, chocolate, raisins, and pumpkin and sunflower seeds, creating a balanced sweet and salty flavor profile. The remaining flavors of Clif bars made with cocoa ingredients from certified farms will appear in stores in the coming months.

Sierra Trail Mix is available at grocery, natural food and specialty retail stores nationwide. MSRP is $1.39.

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Topics associated with this article: DEI and Sustainability

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