DEI and Sustainability

Posted June 11, 2021
Some local Trek Bicycle Stores planning Pride Rides on June 27.

WATERLOO, Wis. (BRAIN) — Trek Bicycle will donate $75,000 to several regional LGBTQIA+ organizations and host national Pride Ride events on June 27. More than 78 Trek Bicycle Stores in 25 cities are participating with some hosting the rides. 

Posted May 7, 2021

OLD FORT, N.C. (BRAIN) — Kitsbow is expanding cycling clothing sizing from XXS to XXXXL and offering a variety of lengths and fits in its made-to-order production facility in Western North Carolina.

Posted May 4, 2021

MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.

Posted April 26, 2021

LOS ANGELES (BRAIN) — Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.

Posted April 22, 2021

PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated

Posted April 22, 2021

COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy some left arms for up to $45 cash and recycle them into new power meters.

Posted April 22, 2021
On Earth Day, Thule also announced new long-term sustainability goals.

STOCKHOLM (BRAIN) — Thule Group net sales for the first quarter of the year increased 46% year-over-year, which was helped by sales in the Americas that jumped 83% after currency adjustment.

Sport and cargo carriers drove the Region Americas growth with bike product demand leading the way.

Posted April 22, 2021
Empty energy gel wrappers? Worn-out sneakers or wool socks? How about an old bike helmet? There are more options to keep them out of landfills.
Bern is encouraging helmet recycling.

BERKELEY, Calif. (BRAIN) — On this Earth Day, April 22, bike industry brands (include BRAIN's parent company, Outside) are promoting more options to keep their products and packaging out of landfills at the end of their useful lives. Here's a rundown of some of the programs.

Posted April 20, 2021

WASHINGTON (BRAIN) — Quality Bicycle Products and the League of American Bicyclists will combine to offer 40 League Cycling Instructor scholarships this year for Black, Indigenous, and people of color.

Posted April 15, 2021

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products announced Thursday it has been certified as a B Corporation, a designation for companies balancing high social and environmental standards with profit.

Posted April 8, 2021

IRVINE, Calif. (BRAIN) — Amelia Kegel, the co-owner of Milwaukee's Wheel & Sprocket retail chain, and Ellen Kast, the co-founder of the American Classic component brand, will be panelists on the NBDA's Women in the Industry event on Monday, April 12.

Posted April 7, 2021
The clothing manufacturer also is using compostable plastic packing.

BERGAMO, Italy (BRAIN) — Santini Cycling Wear will expand the use of recycled fabrics in jerseys — including the World Champion rainbow jersey — while also partnering with an international compostable packaging company.

Posted April 7, 2021
UPDATED: CEO of Arkansas-based Allied Cycle says he's disappointed in recent legislation.

BENTONVILLE, Ark. (BRAIN) — Tom Walton, an heir to the Walmart fortune, part-owner of several bike industry companies and a promoter of cycling in Arkansas, said Tuesday he supports Arkansas Gov.

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