DEI and Sustainability

Posted September 16, 2021

WASHINGTON (BRAIN) — While Congress continues to debate the reconciliation bill that includes making e-bikes more affordable and bike commuting safer, two bicycle organizations are asking for the industry's help after the e-bike tax credit was cut in half Wednesday by the House Ways and Means Committee.

Posted August 18, 2021
Burley Pittock Pouch.

EUGENE, Ore. (BRAIN) — Outdoor brand Burley released a limited-edition collection of bags in collaboration with North St. Bags that are constructed with nearly 80% upcycled materials.

Posted August 3, 2021

PITTSBURGH (BRAIN) — By 2025, Dick's Sporting Goods wants to increase BIPOC representation in leadership by 30% and increase women store leadership by 40%, according to its annual report on DEI initiatives, sustainability, and community outreach.

Posted July 28, 2021

WATERLOO, Wis. (BRAIN) — Following an emissions audit in the past year, Trek Bicycle announced Wednesday operational areas it will address to reduce its carbon footprint. WAP Sustainability Consulting conducted the audit to measure Trek's environmental impact.

Posted July 21, 2021

POOLE, England (BRAIN) — Bike and motorcycle care company Muc-Off announced Wednesday it exceed a goal to reduce plastic packaging and will expand its Project Green initiatives.

Posted June 30, 2021

WATERLOO, Wis. (BRAIN) — Trek Bicycle announced its first-year results from incorporating lower-impact and recyclable materials in its bike packaging. Targeting plastic waste, Trek said it removed 433,600 pounds of plastic from bike boxes and Bontrager accessory packaging.

Posted June 25, 2021
REI plans to carry Zize Bikes, designed for riders over 200 pounds.

SEATTLE (BRAIN) — REI Co-op announced it will carry expanded women's apparel sizes on its website and in 34 stores by the end of the year and also will offer Zize Bikes, designed to safely accommodate riders over 200 pounds.

Posted June 11, 2021
Local Trek Bicycle Stores planning Pride Rides on June 27.

WATERLOO, Wis. (BRAIN) — Trek Bicycle will donate $75,000 to several regional LGBTQIA+ organizations and host national Pride Ride events on June 27.

Posted May 7, 2021

OLD FORT, N.C. (BRAIN) — Kitsbow is expanding cycling clothing sizing from XXS to XXXXL and offering a variety of lengths and fits in its made-to-order production facility in Western North Carolina.

Posted May 4, 2021

MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.

Posted April 26, 2021

LOS ANGELES (BRAIN) — Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.

Posted April 22, 2021

PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated

Posted April 22, 2021

COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy some left arms for up to $45 cash and recycle them into new power meters.

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