DEI and Sustainability
IRVINE, Calif. (BRAIN) — Amelia Kegel, the co-owner of Milwaukee's Wheel & Sprocket retail chain, and Ellen Kast, the co-founder of the American Classic component brand, will be panelists on the NBDA's Women in the Industry event on Monday, April 12.
BERGAMO, Italy (BRAIN) — Santini Cycling Wear will expand the use of recycled fabrics in jerseys — including the World Champion rainbow jersey — while also partnering with an international compostable packaging company.
BENTONVILLE, Ark. (BRAIN) — Tom Walton, an heir to the Walmart fortune, part-owner of several bike industry companies and a promoter of cycling in Arkansas, said Tuesday he supports Arkansas Gov.
PORTLAND, Ore. (BRAIN) — Cycling Industry Pledge enrollment has been extended to the end of the month for companies to advance diversity, equity, and inclusion.
PITTSBURGH (BRAIN) — The Dick's Sporting Goods senior women's leaders announced an advertising campaign Thursday to showcase the company's efforts to assist women and girls on and off the field.
BOULDER, Colo. (BRAIN) — Engaging and encouraging marginalized communities and investing in infrastructure will grow cycling and make it more inclusive, according to a new study commissioned by PeopleForBikes.
WASHINGTON (BRAIN) — The Small Business Administration granted 20% more Paycheck Protection Program loans to minority-owned businesses and 14% more to women-owned businesses during its 14-day period when nonprofits and those with fewer than 20 employees received exclusive access.
AUSTIN, Texas (BRAIN) — Route-finding app Ride Spot has teamed with Black History Bike Ride to raise money and create more routes and expand the city bike tour.
IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association women's virtual networking event is scheduled for March 8 as part of International Women's Day.
WASHINGTON (BRAIN) — An upcoming event on International Women's Day explores why a disproportionate number of men use micromobility compared to women and what can be done to increase ridership.
SEATTLE (BRAIN) — With a new study showing Seattle police have ticketed Black riders not wearing helmets nearly four times the rate as white riders since 2003, multiple advocacy groups are working to decriminalize helmet use in the city and in King County.
BLOOMINGTON, Minn. (BRAIN) — Of all the outdoor sports market segments, the cycling industry has been and remains the most difficult to diversify, said the woman who started the Outdoor CEO Diversity Pledge. But she's not giving up.
SEATTLE (BRAIN) — When the co-founder of the Seattle Pedaling Relief Project recently added up the weight of all the food and supplies the nonprofit initiative has delivered on behalf of food banks since last spring, he was stunned at the number: 88 tons. “I was blown away,” says Maxwell Burton.
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