DEI and Sustainability

Posted June 27, 2022

BOULDER, Colo. (BRAIN) — Camber Outdoors announced Monday that Tiffany Smith will be the new CEO. Smith recently served as Camber's chief development officer.

Posted April 4, 2022

WATERLOO, Wis. (BRAIN) — Trek Bicycle today announced it joined the industry's U.S. e-bike battery recycling program that officially began last month.

Posted March 22, 2022

(BRAIN) — Two European cycling industry associations started a campaign to reduce plastic and eliminate unnecessary packaging.

Posted March 4, 2022
So far, more than 800 retailers are participating.

BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.

Posted February 25, 2022

KENT, United Kingdom (BRAIN) — Brompton announced plans Friday for a new global headquarters to be completed in 2027 in the town of Ashford in Kent as the UK's largest bike manufacturer aims to produce more than 200,000 bikes yearly.

Posted January 25, 2022

VENICE BEACH, Calif. (BRAIN) — Alec Wilimovsky, Andy Lau, and Jake Durrant created Ocean and San cycling apparel to manufacture casual but functional tops sized for all body types.

And to do it all in the U.S.

Posted January 13, 2022

SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.

Posted November 10, 2021

(BRAIN) — A climate sustainability expert who has examined bike brands' claims said Trek Bicycle should be applauded for producing a sustainability report that looks at a wide array of its impacts.

Posted November 2, 2021

GLASGOW, Scotland (BRAIN) — A global coalition of 60-plus bicycle organizations published an open letter to urge leaders of more than 120 countries attending the 26th United Nations Climate Change Conference (COP26) to increase the number of people who bike.

Posted November 2, 2021
Photo by Adam Kachman

PORTLAND, Ore. (BRAIN) — Wheel brand HiFi, Ritte Cycles, and bike shop TriTech Bikes are working with BIKEPOC PNW to offer a series of cyclocross clinics and create a lending library of cyclocross/gravel bikes. 

Posted September 27, 2021

BANG PU, Thailand (BRAIN) — The Vittoria Group will invest $20 million into building the world's first carbon-neutral bicycle tire facility that will open at the end of next year.

Posted September 16, 2021

WASHINGTON (BRAIN) — While Congress continues to debate the reconciliation bill that includes making e-bikes more affordable and bike commuting safer, two bicycle organizations are asking for the industry's help after the e-bike tax credit was cut in half Wednesday by the House Ways and Means Committee.

Posted August 18, 2021
Burley Pittock Pouch.

EUGENE, Ore. (BRAIN) — Outdoor brand Burley released a limited-edition collection of bags in collaboration with North St. Bags that are constructed with nearly 80% upcycled materials.


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