DEI and Sustainability
WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.
PORTLAND, Ore. (BRAIN) — Chris King Precision Components announced it will withdraw from the B Corporation recertification process, a designation from B Lab that a company meets sustainability standards while balancing profit with purpose.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products released two reports detailing external diversity, equity, and inclusion efforts under its 2022 Accountability Report and DEI Strategic Plan.
KORBACH, Germany (BRAIN) — Continental Tires teamed with a digital tracking platform to develop a technology to verify the origin of responsibly sourced natural rubber at every stage of the supply chain leading to the customer.
BENTONVILLE, Ark. (BRAIN) — The industry's first U.S. e-bike battery recycling program nears a notable milestone seven months after it was established.
BENTONVILLE, Ark. (BRAIN) — PeopleForBikes announced at the SHIFT '22 conference on Tuesday the completion of its first Sustainable Packaging Guidebook that will be available to the industry at the end of the year.
BOULDER, Colo. (BRAIN) — Camber Outdoors announced Monday that Tiffany Smith will be the new CEO. Smith recently served as Camber's chief development officer.
WATERLOO, Wis. (BRAIN) — Trek Bicycle today announced it joined the industry's U.S. e-bike battery recycling program that officially began last month.
(BRAIN) — Two European cycling industry associations started a campaign to reduce plastic and eliminate unnecessary packaging.
BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.
KENT, United Kingdom (BRAIN) — Brompton announced plans Friday for a new global headquarters to be completed in 2027 in the town of Ashford in Kent as the UK's largest bike manufacturer aims to produce more than 200,000 bikes yearly.
VENICE BEACH, Calif. (BRAIN) — Alec Wilimovsky, Andy Lau, and Jake Durrant created Ocean and San cycling apparel to manufacture casual but functional tops sized for all body types.
And to do it all in the U.S.
SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.
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