DEI and Sustainability

Posted April 8, 2021

IRVINE, Calif. (BRAIN) — Amelia Kegel, the co-owner of Milwaukee's Wheel & Sprocket retail chain, and Ellen Kast, the co-founder of the American Classic component brand, will be panelists on the NBDA's Women in the Industry event on Monday, April 12.

Posted April 7, 2021
The clothing manufacturer also is using compostable plastic packing.

BERGAMO, Italy (BRAIN) — Santini Cycling Wear will expand the use of recycled fabrics in jerseys — including the World Champion rainbow jersey — while also partnering with an international compostable packaging company.

Posted April 7, 2021
UPDATED: CEO of Arkansas-based Allied Cycle says he's disappointed in recent legislation.

BENTONVILLE, Ark. (BRAIN) — Tom Walton, an heir to the Walmart fortune, part-owner of several bike industry companies and a promoter of cycling in Arkansas, said Tuesday he supports Arkansas Gov.

Posted April 5, 2021

PORTLAND, Ore. (BRAIN) — Cycling Industry Pledge enrollment has been extended to the end of the month for companies to advance diversity, equity, and inclusion.

Posted March 11, 2021

PITTSBURGH (BRAIN) — The Dick's Sporting Goods senior women's leaders announced an advertising campaign Thursday to showcase the company's efforts to assist women and girls on and off the field.

Posted March 11, 2021
Charles T. Brown

BOULDER, Colo. (BRAIN) — Engaging and encouraging marginalized communities and investing in infrastructure will grow cycling and make it more inclusive, according to a new study commissioned by PeopleForBikes.

Posted March 10, 2021

WASHINGTON (BRAIN) — The Small Business Administration granted 20% more Paycheck Protection Program loans to minority-owned businesses and 14% more to women-owned businesses during its 14-day period when nonprofits and those with fewer than 20 employees received exclusive access.

Posted March 5, 2021
Black History Bike Ride was created by Talib Abdullahi.

AUSTIN, Texas (BRAIN) — Route-finding app Ride Spot has teamed with Black History Bike Ride to raise money and create more routes and expand the city bike tour.

Posted March 1, 2021
"Women of the Bicycle Industry" held in conjunction with International Women's Day.

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association women's virtual networking event is scheduled for March 8 as part of International Women's Day.

Posted February 25, 2021

WASHINGTON (BRAIN) — An upcoming event on International Women's Day explores why a disproportionate number of men use micromobility compared to women and what can be done to increase ridership.

Posted February 23, 2021
In the Seattle area, Black people, who make up 8% of the population, received 17% of the tickets.

SEATTLE (BRAIN) — With a new study showing Seattle police have ticketed Black riders not wearing helmets nearly four times the rate as white riders since 2003, multiple advocacy groups are working to decriminalize helmet use in the city and in King County.

Posted February 19, 2021

BLOOMINGTON, Minn. (BRAIN) — Of all the outdoor sports market segments, the cycling industry has been and remains the most difficult to diversify, said the woman who started the Outdoor CEO Diversity Pledge. But she's not giving up.

Posted February 17, 2021
Photo by Paul Tolme/Cascade Bicycle Club

SEATTLE (BRAIN) — When the co-founder of the Seattle Pedaling Relief Project recently added up the weight of all the food and supplies the nonprofit initiative has delivered on behalf of food banks since last spring, he was stunned at the number: 88 tons. “I was blown away,” says Maxwell Burton.


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