DEI and Sustainability

Posted January 13, 2021
Bicycle World Texas will replace Mellow Johnny's Bike Shop Austin.

AUSTIN, Texas (BRAIN) — City officials here are recommending that Bicycle World Texas provide bikes to the police department, five months after Mellow Johnny's ended its relationship with the department.

Posted October 13, 2020
Bicycle Retailer & Industry News has joined Outdoor Media 4 Inclusion, a group developing a list of content creators from marginalized groups.

Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.

Posted October 7, 2020
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

Posted August 28, 2020

AUSTIN, Texas (BRAIN) — Mellow Johnny's Bike Shop will provide bikes and services to the Austin Police Department until the city awards another contract, which is expected "sometime before or shortly after the beginning of the new calendar year."

Posted August 25, 2020
PeopleForBikes is conducting a racial justice survey.

BOULDER, Colo. (BRAIN) — PeopleForBikes is conducting a survey to build a more inclusive and anti-racist industry. Details of the industry-wide survey were emailed Tuesday afternoon.

Posted August 21, 2020
A prototype saddle made with the new process.

ASOLO, Italy (BRAIN) — Selle Italia is releasing a new saddle line that will be manufactured in Italy using sustainable processes. The saddles can be disassembled and recycled at the end of their usable lives.

Posted August 6, 2020
Citing crowd-control concerns, the Austin location cancels police contract.

AUSTIN, Texas (BRAIN) — Mellow Johnny’s Bike Shop Austin no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters.

Posted July 23, 2020
Randolph in a company promotional photo.

FRAMINGHAM, Mass. (BRAIN) — In the middle of a national discussion about the role of police departments in systemic racism, Brandale Randolph, a Black entrepreneur and activist, is raising money to manufacture high-tech police bikes in the United States.

Posted June 10, 2020

WATERLOO, Wis. (BRAIN) — Several hours after publishing a blog post about its diversity programs, Trek Bicycle released a separate statement regarding police bikes.

Posted June 8, 2020
UPDATED with company comment.

PHILADELPHIA (BRAIN) — BikeCo, the North American distributor of Fuji bikes, has suspended sales of bikes to police forces, citing recent reports of police bikes being used as weapons at protest marches. 

Posted May 20, 2020
BRAIN cover story from last year encourages company 'to do better.'
VAAST Bikes is using 100% recyclable packaging.

MIAMISBURG, Ohio (BRAIN) — Challenge accepted.

Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.

Posted January 15, 2020
Company works with MIPS and the EPS Industry Alliance to give out MIPS-equipped Nutcase helmets in exchange for recycling a non-MIPS helmet.
Nutcase's helmet recycling bin at CABDA on Wednesday.

SAN DIEGO (BRAIN) — Nutcase Helmets is running a helmet recycling program at the CABDA West trade show, which runs through Thursday.


Posted September 11, 2019

PORTLAND, Ore. (BRAIN) — Showers Pass has launched an update to its popular Transit Jacket. The updated Transit CC is the first item in the company's new "Clean Color" collection. Clean Color styles use the Bluesign approved dyes, which are certified to keep harmful chemicals out of the manufacturing process.


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