DEI and Sustainability
Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.
SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.
AUSTIN, Texas (BRAIN) — Mellow Johnny's Bike Shop will provide bikes and services to the Austin Police Department until the city awards another contract, which is expected "sometime before or shortly after the beginning of the new calendar year."
BOULDER, Colo. (BRAIN) — PeopleForBikes is conducting a survey to build a more inclusive and anti-racist industry. Details of the industry-wide survey were emailed Tuesday afternoon.
ASOLO, Italy (BRAIN) — Selle Italia is releasing a new saddle line that will be manufactured in Italy using sustainable processes. The saddles can be disassembled and recycled at the end of their usable lives.
AUSTIN, Texas (BRAIN) — Mellow Johnny’s Bike Shop Austin no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters.
FRAMINGHAM, Mass. (BRAIN) — In the middle of a national discussion about the role of police departments in systemic racism, Brandale Randolph, a Black entrepreneur and activist, is raising money to manufacture high-tech police bikes in the United States.
WATERLOO, Wis. (BRAIN) — Several hours after publishing a blog post about its diversity programs, Trek Bicycle released a separate statement regarding police bikes.
PHILADELPHIA (BRAIN) — BikeCo, the North American distributor of Fuji bikes, has suspended sales of bikes to police forces, citing recent reports of police bikes being used as weapons at protest marches.
MIAMISBURG, Ohio (BRAIN) — Challenge accepted.
Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.
SAN DIEGO (BRAIN) — Nutcase Helmets is running a helmet recycling program at the CABDA West trade show, which runs through Thursday.
PORTLAND, Ore. (BRAIN) — Showers Pass has launched an update to its popular Transit Jacket. The updated Transit CC is the first item in the company's new "Clean Color" collection. Clean Color styles use the Bluesign approved dyes, which are certified to keep harmful chemicals out of the manufacturing process.
BERKELEY, Calif. (BRAIN) — Forget, for the moment, the environmental impact of manufacturing and the eventual disposal of products after their usable life ends. Instead consider that bikes and accessories leave factories and warehouses in boxes that seem larger than necessary, filled with mounds of plastic, foam, and zip ties made with materials increasingly known to be toxic.
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