DEI and Sustainability
MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.
LOS ANGELES (BRAIN) — Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.
PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated
COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy some left arms for up to $45 cash and recycle them into new power meters.
STOCKHOLM (BRAIN) — Thule Group net sales for the first quarter of the year increased 46% year-over-year, which was helped by sales in the Americas that jumped 83% after currency adjustment.
Sport and cargo carriers drove the Region Americas growth with bike product demand leading the way.
BERKELEY, Calif. (BRAIN) — On this Earth Day, April 22, bike industry brands (include BRAIN's parent company, Outside) are promoting more options to keep their products and packaging out of landfills at the end of their useful lives. Here's a rundown of some of the programs.
WASHINGTON (BRAIN) — Quality Bicycle Products and the League of American Bicyclists will combine to offer 40 League Cycling Instructor scholarships this year for Black, Indigenous, and people of color.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products announced Thursday it has been certified as a B Corporation, a designation for companies balancing high social and environmental standards with profit.
IRVINE, Calif. (BRAIN) — Amelia Kegel, the co-owner of Milwaukee's Wheel & Sprocket retail chain, and Ellen Kast, the co-founder of the American Classic component brand, will be panelists on the NBDA's Women in the Industry event on Monday, April 12.
BERGAMO, Italy (BRAIN) — Santini Cycling Wear will expand the use of recycled fabrics in jerseys — including the World Champion rainbow jersey — while also partnering with an international compostable packaging company.
BENTONVILLE, Ark. (BRAIN) — Tom Walton, an heir to the Walmart fortune, part-owner of several bike industry companies and a promoter of cycling in Arkansas, said Tuesday he supports Arkansas Gov.
PORTLAND, Ore. (BRAIN) — Cycling Industry Pledge enrollment has been extended to the end of the month for companies to advance diversity, equity, and inclusion.
PITTSBURGH (BRAIN) — The Dick's Sporting Goods senior women's leaders announced an advertising campaign Thursday to showcase the company's efforts to assist women and girls on and off the field.
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