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Earth Day: 4iiii launches crankarm recycling program

Published April 22, 2021

COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy back Shimano left arms for up to $45 cash. The company will install new power meters on the arms and sell them as 4iiii Ride Ready reCYCLED Powermeters.

In lieu of accepting the cash, riders can opt to donate the money to a youth cycling charity or the charity of the riders' choice. 4iiii is working with Trips4Kids in the US and TwoWheelView in Canada. Both organizations offer bike-focused development programs, essential bike maintenance skills, trips and bikes to underprivileged youth. 

"We're very excited to introduce this new initiative," said 4iiii President Phil White. "Everyone benefits from a circular economy where we reduce waste, reuse products and preserve resources in an effort to protect our environment."

The program extends across North America initially with future plans for a global rollout alongside international partners, the company said. The company is accepting Shimano 105, Ultegra and Dura-Ace arms. The powermeters using recycled cranks will retail for 20% less than those with new cranks.

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Topics associated with this article: DEI and Sustainability

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