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New sock brand, Mint, supports NICA with each sale

Published April 18, 2018

MONTEREY, Calif. (BRAIN) — A new sock brand being introduced at the Sea Otter Classic here this week makes a donation to the National Interscholastic Cycling Association for each pair sold.

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Mint socks plans to introduce three fresh designs each quarter. The company is being launched by industry vets Ming Tan and Suzette Ayotte, with designs by Cassette Creative’s Tim Vangilder, a former creative director at Crank Brothers.

"Designed with style or ‘sock doping’ in mind, MINT socks borrow colors and patterns from midcentury modern forms," the company said. 

For every pair of socks sold through MINT's consumer direct program, the company will donate one dollar to NICA. For every pair sold through the IBD channel, MINT will donate 50 cents.

Ayotte, a former NICA development director said, “The simple fact is, NICA gets more kids on bikes, and those kids get their parents on bikes which is ultimately growing our consumer base. NICA has made high school mountain biking a sport where no one is benched and where everyone participates in practice and in every race. We’re talking 16,000 active students in 2017 with annual growth of 35 percent year-over-year. NICA is literally contributing toward a healthier society and building a foundation for our industry tomorrow. And yes, it means more people wearing socks.“

MINT socks are designed in the USA, made in Italy and retail for $20. MINT’s first collection of three will debut at the Sea Otter in the Bont Cycling booth, #165 and 167. More information thefreshlyminted.com. Interested dealers can contact MINT at getminted@thefreshlyminted.com.

Topics associated with this article: Sea Otter Classic

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