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STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.

LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.

LAS VEGAS (BRAIN) — Schwinn unveiled its new CycleNav Smart Bike Navigator at the 2014 Consumer Electronics Show here last week.

The Sidi Insider in camo.

TREVISO, Italy (BRAIN) — Sidi is introducing a line of casual, urban shoes as part of its 2014 Sidi Sport Collection. 

BOULDER, Colo. (BRAIN) — RockyMounts has introduced a new upright bike rack attachment called the BrassKnuckles.

LONG BEACH, Calif. (BRAIN) — Profile Design claims its RZ2 frame-mounted bottle system improves the aerodynamics of any bike.

MINNEAPOLIS, MN (BRAIN) — Cyclists don't have to sacrifice fashion for function with Donkey Label’s new Merino wool socks. Constructed with the highest-quality fabrics in a flat-knit crew style, these socks combine superior durability with a unique style.

BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.

Stealth Pocket 500

ESCONDIDO, CA (BRAIN) —XLAB has a new toptube storage bag for bikes with angled stems or with cables entering the toptube.

The Padrone in white

BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.

Sven Nys' Boone

BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.

ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.

BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a campaign,

The Wine Caddy

MILWAUKEE, WI (BRAIN) — Fyxation has launched its Tannery Collection, a line of U.S.-made leather bicycle accessories. 

The collection consists of the leather Six Pack Caddy, Wine Caddy, Frisbee Disc Caddy and Bicycle Carrying Handle. 

BOULDER, CO (BRAIN) — Cyclist Mark Cavendish has written a second book, At Speed: My Life in the Fast Lane

ST. CHARLES, IL (BRAIN) — Sigma USA’s newest light, the SIGGI, is a 1⁄2 watt USB rechargeable light with an integrated silicone strap for quick mounting. It's available in either black & white or red & white.

SURSEE, Switzerland (BRAIN) — Developed over three years with freeride pioneer Richie Schley, the iXS Trail RS helmet is now available to U.S. retailers through the Swiss brand’s stateside office.

HAUPPAUGE, NY (BRAIN) — Finish Line's new No Drip Chain Luber makes lubing a chain easier and cleaner. 

The iSSi pedal in pink.

BLOOMINGTON, MN (BRAIN) — QBP is launching another bike accessory brand, called iSSi. The first product in the line is a $75 mountain bike-style pedal that will be available in eight colors. 

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