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Wahoo PROTKT side view

ATLANTA, GA (BRAIN) — Wahoo Fitness on Thursday released its new PROTKT case and bike mount for the iPhone 5.

SUN VALLEY, ID (BRAIN) — Smith Optics is expanding into the bike helmet market with three models, including a new all-mountain helmet called the Forefront.

INDIANAPOLIS, IN (BRAIN) — Zipp has introduced two new bottle cage designs, one made of aluminum and one of carbon fiber.

Serfas TSL-1000

RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking.

SEATTLE, WA (BRAIN) — VeloBody Shave Stick was designed to make it easy to keep cycling legs smooth and conditioned.

BURNABY, British Columbia (BRAIN) — Cannondale Pro Cycling team rider Ted King worked with Sugoi to develop a signature custom jersey, called, "King of the Road."

The Limus team edition

SUN PRAIRIE, WI (BRAIN) —  Challenge is making its cotton-casing cyclocross tubular, previously available only to sponsored pro athletes, available for purchase.

MINNEAPOLIS, MN (BRAIN) — 45NRTH's new Fasterkatt shoe is designed for winter cycling, including cold weather cyclocross.

SAN FRANCISCO, CA (BRAIN) — The Atom is a generator and battery that attaches to a bike's rear hub and has a USB port to charge cell phones or other devices, including tablets, cameras or GPS units.

MORGAN HILL, CA (BRAIN) — Specialized's Epic line features all-new carbon and aluminum frames designed to be the sport's lightest and most efficient full-suspension cross-country bikes.

SAN DIEGO, CA (BRAIN) — Australia-based trainer brand JetBlack is entering the U.S. market this season with the JetBlack Z1 Fluid HYDROGEL Trainer.

TORONTO, Ontario (BRAIN) — KindHuman is introducing a new affordable line of clothing to complement its higher-end offerings. The first piece in the new Aktive line is a limited edition Maccabi jersey.

BOULDER, CO (BRAIN) — Polar Bottle has reduced the retail price of its Polar Bottle Ergo — an insulated "lifestyle bottle" —  by 20 percent.  

Originally priced at $18.99, the Ergo is now available for a suggested retail price of $14.99.

The Pure Fix Yankee

BURBANK, CA (BRAIN) — Fixie maker Pure Fix is donating $100 from the sale of two special edition bikes to Charity:Water, an organization that funds water projects in developing countries.

PORTLAND, OR (BRAIN) — Rapha's special edition Team Sky Tour de France victory jersey will be available at the end of September. 

WALNUTPORT, PA (BRAIN) — Originally launched in 1997 by Christopher C. Hoffman, CCH Racing is returning after a hiatus with a line of U.S.-made BMX race frames, handlebars, forks, stems and other products.

PORTLAND, OR (BRAIN) — Cycling rain gear maker Showers Pass is now offering a line of waterproof cases for tablets and smartphones.

The cases were created for year-round all-weather use for cyclists and other outdoor activities.

The Freedom 4 bike carrier from Saris

MADISON, WI (BRAIN) – The latest addition to the Saris Freedom family of tray-style hitch racks, the Freedom 4-bike doubles the capacity of the original Freedom.

The Kask Infinity with vents open

CHIUDUNO, Italy (BRAIN) — Kask's new lightweight aero helmet, the Infinity, was developed with Team Sky and ridden by the team in this year's Tour de France.

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