New Products
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.
GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.
SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.
PETALUMA, Calif. (BRAIN) — Cargo bike brand Yuba Bicycles is launching the Flip Flop, a kids' balance bike with a rear rack and a novel frame design that can be flipped over to add about an inch to the frame size for a growing child.
CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November).
GOLDEN, Colo. (BRAIN) — Yeti is getting back into the cross-country race bike market with a new AS-Rc model, introduced Wednesday.
The new carbon full-suspension model uses 650b wheels for smaller sizes and 29er wheels on larger. A complete bike starts at $5,799 retail and begins shipping immediately.
INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year.
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.
The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.
The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.
SAN DIEGO (BRAIN) — Speedplay, Inc. is now selling a public version of the pedals it has provided to some sponsored pro road riders for the Spring Classics for several seasons.
PETALUMA, Calif. (BRAIN) — Upscale mountain bike clothing brand Kitsbow has introduced its first women's top, the All-Mountain Jersey.
STELLENBOSCH, South Africa (BRAIN) — The developers of a rear-facing radar system, that would give cyclists information about vehicles approaching from behind, are raising start-up money on the crowd funding site Dragon.
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition is introducing an organic kids' hydration mix at the Outdoor Retailer trade show in Salt Lake City this week.
CHICAGO (BRAIN) — Xentis-USA is now offering the complete line of Xentis carbon wheels in the U.S. The wheels are hand-made in Austria and are available to U.S. dealers from the Xentis-USA distribution center near Chicago.
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