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New Products

BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.

The Padrone in white

BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.

Sven Nys' Boone

BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.

ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.

BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a campaign,

Tagged DEI and Sustainability
The Wine Caddy

MILWAUKEE, WI (BRAIN) — Fyxation has launched its Tannery Collection, a line of U.S.-made leather bicycle accessories. 

The collection consists of the leather Six Pack Caddy, Wine Caddy, Frisbee Disc Caddy and Bicycle Carrying Handle. 

BOULDER, CO (BRAIN) — Cyclist Mark Cavendish has written a second book, At Speed: My Life in the Fast Lane

ST. CHARLES, IL (BRAIN) — Sigma USA’s newest light, the SIGGI, is a 1⁄2 watt USB rechargeable light with an integrated silicone strap for quick mounting. It's available in either black & white or red & white.

SURSEE, Switzerland (BRAIN) — Developed over three years with freeride pioneer Richie Schley, the iXS Trail RS helmet is now available to U.S. retailers through the Swiss brand’s stateside office.

HAUPPAUGE, NY (BRAIN) — Finish Line's new No Drip Chain Luber makes lubing a chain easier and cleaner. 

The iSSi pedal in pink.

BLOOMINGTON, MN (BRAIN) — QBP is launching another bike accessory brand, called iSSi. The first product in the line is a $75 mountain bike-style pedal that will be available in eight colors. 

Tagged Distributor news

MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.

IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2. 

BREDBURY, United Kingdom (BRAIN) — Renthal released its new Fatbar Lite Carbon handlebar range aimed at trail, enduro and cross-country riders this week. 

RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.

The Wright Brothers bike

DETROIT, MI (BRAIN) — Shinola is releasing a special edition bike and watch in honor of the Wright Brothers. The Detroit brand also is launching a "private collectors club" called The Foundry.

MADISON, WI (BRAIN) — Schwinn is celebrating the 75th anniversary of its Paramount model with a limited edition, U.S.-made, steel road frame made at the former Schwinn-owned Paramount factory.

PORTLAND, OR (BRAIN) — Showers Pass has launched a waterproof-breathable sock for cycling, running, skiing and other outdoor activities.


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