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New Products

ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.

BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a Kickstarter.com campaign,

Tagged DEI and Sustainability
The Wine Caddy

MILWAUKEE, WI (BRAIN) — Fyxation has launched its Tannery Collection, a line of U.S.-made leather bicycle accessories. 

The collection consists of the leather Six Pack Caddy, Wine Caddy, Frisbee Disc Caddy and Bicycle Carrying Handle. 

BOULDER, CO (BRAIN) — Cyclist Mark Cavendish has written a second book, At Speed: My Life in the Fast Lane

ST. CHARLES, IL (BRAIN) — Sigma USA’s newest light, the SIGGI, is a 1⁄2 watt USB rechargeable light with an integrated silicone strap for quick mounting. It's available in either black & white or red & white.

SURSEE, Switzerland (BRAIN) — Developed over three years with freeride pioneer Richie Schley, the iXS Trail RS helmet is now available to U.S. retailers through the Swiss brand’s stateside office.

HAUPPAUGE, NY (BRAIN) — Finish Line's new No Drip Chain Luber makes lubing a chain easier and cleaner. 

The iSSi pedal in pink.

BLOOMINGTON, MN (BRAIN) — QBP is launching another bike accessory brand, called iSSi. The first product in the line is a $75 mountain bike-style pedal that will be available in eight colors. 

Tagged Distributor news

MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.

IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2. 

BREDBURY, United Kingdom (BRAIN) — Renthal released its new Fatbar Lite Carbon handlebar range aimed at trail, enduro and cross-country riders this week. 

RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.

The Wright Brothers bike

DETROIT, MI (BRAIN) — Shinola is releasing a special edition bike and watch in honor of the Wright Brothers. The Detroit brand also is launching a "private collectors club" called The Foundry.

MADISON, WI (BRAIN) — Schwinn is celebrating the 75th anniversary of its Paramount model with a limited edition, U.S.-made, steel road frame made at the former Schwinn-owned Paramount factory.

PORTLAND, OR (BRAIN) — Showers Pass has launched a waterproof-breathable sock for cycling, running, skiing and other outdoor activities.

The Hang5 in the up position with bikes attached.

BELLINGHAM, WA (BRAIN) — Softride says its Hang2 and Hang5 bike racks are well suited to carrying fat bikes without adapters or extra tools.

VENLO, Netherlands (BRAIN) — Dutch glove brand Mujjo has launched a double-insulated knitted cycling glove that works on touchscreen devices.

Sampson Sports Rock pedal

DENVER, CO (BRAIN) — Sampson Sports' new Rock pedal features an alloy body with heat treated steel entry/release mechanics along with a stainless steel top plate under the cleat.

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