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New Products

EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.

Tagged DEI and Sustainability
Finish Line Max Suspension Spray

HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.  

The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.

CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship. 

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

The Chris King R45D hubset in red

PORTLAND, OR (BRAIN) — Chris King's R45 disc brake hubs are now available in time for shops to build wheels for the upcoming cyclocross season.

CHICAGO, IL (BRAIN) — SRAM's new QuickView Computer Mount Adaptor allows riders to use the company's handlebar computer mount with Garmin computers that have a slide mount or a quarter-turn twist mount.

SEATTLE, WA (BRAIN) — Mad Fiber has released a major update to its carbon wheels: the Road.2 wheels. The new models, available now in tubular and clincher versions, are said to be stiffer, stronger and more durable than the previous generation.

BOULDER, CO, (BRAIN) — Tour de France 100 by journalist Richard Moore tells the history of the world’s greatest sports spectacle with photos of heroes and the battles among several iconic racers through the years.   

GREENVILLE, SC (BRAIN) — Michelin is offering a tubular road tire again, about a decade after stopping sales of its last sew-up.

BOULDER, CO (BRAIN) — Curve's new Pro SL cycling sock is made with silver-infused polypropylene yarn with anti-bacterial treatment.

The Serotta Pronto in Stealth Red

SARATOGA SPRINGS, NY (BRAIN) — Serotta is launching a new titanium-framed road bike model that the company said is intended for the "need-for-speed, high-performance cyclist looking for a Ferrari-model at an Audi price."

LOS ANGELES, CA (BRAIN)  The Over-the-Top trunk rack uses a “clearance frame” to reach over a car’s spoiler on so-called “no

RANCHO SANTA MARGARITA, CA (BRAIN) — The FMP-969 floor pump has a rubber-coated stainless steel braided hose, CNC’d hose clamp, oversize pressure gauge, aluminum handle and plunger, and fits both Presta and Schrader valves. It has a maximum inflation capacity of 260 PSI. Suggested retail: $120.

BERINGEN, Belgium (BRAIN) — Marking Campagnolo’s milestone birthday this year, Ridley Bikes will produce a limited run of no more than 80 specially designed Helium SL lightweight race bikes outfitted with the Italian component brand’s Super Record 80th

The Hero Kit

BOULDER, CO (BRAIN) — Hero Kit repair kits include tools, small supplies and a step-by-step manual on how to make common bicycle repairs.

The Dirtbag for 20mm thru axle

SPRINGFIELD, MO (BRAIN) — Küat Racks is now offering two thru-axle options for its Dirtbag bike transport product, which previously has been available only for standard quick release forks.

BOSTON, MA (BRAIN) — Honey Bikes is offering three limited-edition race bikes for the 2013-14 cyclocross season. The company promises to deliver a race-ready bike by Aug. 1 to the first 20 buyers who place an order by June 15.


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