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After two years, the final post in the series. (And about time, too.)
Six Ways Bike Industry Marketing Models Religious Cult Behavior
How bike companies profit by sponsoring zillion-dollar racing teams and advertising products that (almost) no one ever buys.
…And other Unpleasant Facts Of Life The Bicycle Advocacy Movement Needs To Learn Real Darn Quick-Like
Today I sat with an anxiously ambitious CU student who interned for a client of mine. A smart but obviously misguided youth, he asked me to be a mentor on his new web based product/services idea that took 2nd place in the business school competition. He’s chomping at the bit for some light speed online retail growth.
I was fortunate to get an invitation from Ridley Bikes to see its new headquarters in the Flanders region of Belgium last week as well as sample a bit of the local culture.
The Last Two Installments In The Perfect Competition Series…Plus The Final Scorecard.
If bike shops want to compete for the bulk of the US market, they need cheaper bikes.
How Product Homogeneity and Constant Returns to Scale effectively limit the Big Brands' growth potential
A recent WSJ article headline said “Looking To Grow, JC Penney Tries To Carve New Niches”. It’s Penney’s new fangled strategy to try and salvage their “stuck in the middle” dying retail model.
It’s a key retail skill. And I bet you thought it was vitesse or souplesse…
It’s politeness. Please. Thank you. I’m sorry that happened. Accept our apology.
Last week we talked about three tactics that 1.0 brands are using to great effect in trying to break the industry cycle of Perfect Competition. This week, three more tactics where they’re not doing nearly as well.
Both are non-negotiables in a Bicycle Retailer’s marketing plan. Today the market requires both a mastery of bathrooms and the art of super niche social media, among other things. Properly played both can be brand celebrations of your specialty retail shop.
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